After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data 360. The Web Page Activity object includes form engagement data from forms embedded in Account Engagement landing pages and data from Account Engagement tracking codes.
DLO to DMO Mapping
These data mappings relate to the Web Page Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
| DLO Field | DLO Field Data Type | DMO | DMO Field | Additional Details |
|---|---|---|---|---|
| accountEngagementBusinessUnitId | text | — | — | |
| assetId | text | Website Engagement | Website Publication ID | <ul><li>Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement Form.</li><li>Landing page engagement (view and click): The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement Landing Page.</li><li>Tracking code engagement (view): The ID of the Salesforce Campaign syncing with the Account Engagement Campaign. The format of this field is<pi-analytics-salesforce_campaign_id>.</li><ul> |
| createdAt | dateTime | Website Engagement | Created Date | The createdAt value of the visitor activity record in Account Engagement. |
| createdAt | dateTime | Website Engagement | Engagement Date Time | The createdAt value of the visitor activity record in Account Engagement. |
| durationInSeconds | text | — | — | The duration in seconds of the visitor's page view in Account Engagement. This value isn't populated for the most recent page view of a visit. |
| engagementChannelActionStatus | text | Website Engagement | Engagement Channel Action Status | Only populated as failure for form errors. |
| engagementChannelType | text | Website Engagement | Engagement Channel Action Type | The default, read-only value is Web. |
| engagementSourceType | text | Website Engagement | Engagement Type | <ul><li>Form and landing page engagement: The default, read-only value is userEngagement.</li><li>Tracking code view: The default, read-only value is website.</li></ul> |
| externalSourceId | text | Website Engagement | External Source ID | The default, read-only value is pi. |
| externalId | text | Website Engagement | External Record ID | ID of the Account Engagement Visitor Activity or Visitor Page View record. |
| interactionName | text | Website Engagement | Engagement Channel Action | <ul><li>Form submission: The default, read-only value is form-submit.</li><li>Form error: The default, read-only value is error.</li><li>Landing page and tracking code view: The default, read-only value is page-view.</li><li>Link clicks: The default, read-only value is anchor-link.</li></ul> |
| ipAddress | text | Website Engagement | Device IP Address | |
| isPriorityPage | boolean | — | — | Tracking code view on an Account Engagement Page Action. The default, read-only value is true or false. If the Page Action priority page configuration changes since the time of engagement, this may be inaccurate for historical backfill data. |
| externalLandingPageId | text | — | — | ID of the Account Engagement Landing Page record, if association exists. |
| objectType | text | — | — | <ul><li>Forms on landing pages hosted by Account Engagement: The default, read-only value is landingPage.</li><li>Forms not hosted by Account Engagement: The default, read-only value is form.</li><li>Tracking code view: The default, read-only value is externalPage.</li></ul> |
| polymorphicIndividualId | text | Website Engagement | Individual | ID of the Salesforce record synced with the Account Engagement prospect record. |
| parentAssetId | text | Website Engagement | Parent Website Publication ID | <ul><li>Form engagement (submission, error, or click) on an Account Engagement landing page: The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement landing page the Account Engagement form is embedded in.</li><li>Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement form.</li><li>Not populated for a landing page engagement (view or click).</li><li>Not populated for a tracking code view engagement.</li></ul> |
| externalProspectId | text | — | — | ID of the Account Engagement Prospect record. |
| id | text | Website Engagement | Website Engagement ID | A unique ID used as the primary key within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is:<ul><li>Associated with the Account Engagement Visitor Page View record: <pi-vpv-account_id-visitor_page_view_id>.</li><li>Associated with the Account Engagement Visitor Activity record: <pi-va-account_id-visitor_activity_id>.</li></ul> |
| prospectId | text | — | — | A unique ID used for a prospect within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-pr-account_id-prospect_id>. |
| visitorId | text | — | — | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id>. |
| referrerUrl | text | Website Engagement | Referrer URL | Not populated for a form engagement (view or click). |
| refreshedAt | dateTime | — | — | Time of the processed export in Account Engagement. Used as the recordModified Field in Data 360. If there's an existing record with a matching primary key, then the ingested record with the newer refreshedAt value updates the record data. |
| salesforceOrgId | text | — | — | |
| sourceDomainName | text | Website Engagement | Domain Name | <ul><li>Tracking code view on an Account Engagement Page Action: The domain name of the web page URL.</li><li>Not populated for a form engagement (submission or error).</li><li>Not populated for a landing page engagement (view or click).</li></ul> |
| sourcePageType | text | Website Engagement | Webpage Type | <ul><li>Form and landing page engagement: The default, read-only value is standard__legacyContentPage.</li><li>Tracking code view: The default, read-only value is standard__legacyExternalWebPage.</li></ul> |
| sourceUrl | text | Website Engagement | Page URL | The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited. |
| title | text | Website Engagement | Page Public Title | |
| updatedAt | dateTime | — | — | Time the Account Engagement visitor activity updates. Visitor activity records update when prospects merge in Account Engagement. |
| utmCampaignParameter | text | — | — | Learn More in Help |
| utmContentParameter | text | — | — | Learn More in Help |
| utmMediumParameter | text | — | — | Learn More in Help |
| utmSourceParameter | text | — | — | Learn More in Help |
| utmTermParameter | text | — | — | Learn More in Help |
| vanityUrl | text | — | — | |
| visitorHostname | text | — | — | |
| externalVisitorId | text | — | — | |
| referrerVendor | text | - | - | The vendor associated with the Visitor referrer, if available. |
| referrerType | text | - | - | The type associated with the Visitor referrer, if available. Possible values are:<ul><li>Paid Search</li><li>Ad</li><li>Natural Search</li></ul> |
| referrerQuery | text | — | — | The query associated with the Visitor referrer, if available. |