---
schema_version: "1"
id: 12b5bd243d1c76894cc003ed731bbb7cebb3d65ace8b598aeccb7d22b584b8f6
title: "Marketing Cloud Account Engagement: Web Page Activity Mapping"
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/mappings/c360dm-mcae-web-page-activity.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-mcae-web-page-activity.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 4485206f3ff99d43e32e2380a45d0d03deb7cb03f6d0548d835955f31aed052f
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Marketing Cloud Account Engagement: Web Page Activity Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data 360. The Web Page Activity object includes form engagement data from forms embedded in Account Engagement landing pages and data from Account Engagement tracking codes.

## DLO to DMO Mapping

These data mappings relate to the Web Page Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.

| DLO Field                       | DLO Field Data Type | DMO                | DMO Field                        | Additional Details                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
| ------------------------------- | ------------------- | ------------------ | -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| accountEngagementBusinessUnitId | text                | —                  | —                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| assetId                         | text                | Website Engagement | Website Publication ID           | <ul><li>Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement Form.</li><li>Landing page engagement (view and click): The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement Landing Page.</li><li>Tracking code engagement (view): The ID of the Salesforce Campaign syncing with the Account Engagement Campaign. The format of this field is`<pi-analytics-salesforce_campaign_id>`.</li><ul>                            |
| createdAt                       | dateTime            | Website Engagement | Created Date                     | The `createdAt` value of the visitor activity record in Account Engagement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| createdAt                       | dateTime            | Website Engagement | Engagement Date Time             | The `createdAt` value of the visitor activity record in Account Engagement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| durationInSeconds               | text                | —                  | —                                | The duration in seconds of the visitor's page view in Account Engagement. This value isn't populated for the most recent page view of a visit.                                                                                                                                                                                                                                                                                                                                                                                                                     |
| engagementChannelActionStatus   | text                | Website Engagement | Engagement Channel Action Status | Only populated as `failure` for form errors.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| engagementChannelType           | text                | Website Engagement | Engagement Channel Action Type   | The default, read-only value is `Web`.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| engagementSourceType            | text                | Website Engagement | Engagement Type                  | <ul><li>Form and landing page engagement: The default, read-only value is `userEngagement`.</li><li>Tracking code view: The default, read-only value is `website`.</li></ul>                                                                                                                                                                                                                                                                                                                                                                                       |
| externalSourceId                | text                | Website Engagement | External Source ID               | The default, read-only value is `pi`.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| externalId                      | text                | Website Engagement | External Record ID               | ID of the Account Engagement Visitor Activity or Visitor Page View record.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| interactionName                 | text                | Website Engagement | Engagement Channel Action        | <ul><li>Form submission: The default, read-only value is `form-submit`.</li><li>Form error: The default, read-only value is `error`.</li><li>Landing page and tracking code view: The default, read-only value is `page-view`.</li><li>Link clicks: The default, read-only value is `anchor-link`.</li></ul>                                                                                                                                                                                                                                                       |
| ipAddress                       | text                | Website Engagement | Device IP Address                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| isPriorityPage                  | boolean             | —                  | —                                | Tracking code view on an Account Engagement Page Action. The default, read-only value is `true` or `false`. If the Page Action priority page configuration changes since the time of engagement, this may be inaccurate for historical backfill data.                                                                                                                                                                                                                                                                                                              |
| externalLandingPageId           | text                | —                  | —                                | ID of the Account Engagement Landing Page record, if association exists.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| objectType                      | text                | —                  | —                                | <ul><li>Forms on landing pages hosted by Account Engagement: The default, read-only value is `landingPage`.</li><li>Forms not hosted by Account Engagement: The default, read-only value is `form`.</li><li>Tracking code view: The default, read-only value is `externalPage`.</li></ul>                                                                                                                                                                                                                                                                          |
| polymorphicIndividualId         | text                | Website Engagement | Individual                       | ID of the Salesforce record synced with the Account Engagement prospect record.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| parentAssetId                   | text                | Website Engagement | Parent Website Publication ID    | <ul><li>Form engagement (submission, error, or click) on an Account Engagement landing page: The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement landing page the Account Engagement form is embedded in.</li><li>Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement form.</li><li>Not populated for a landing page engagement (view or click).</li><li>Not populated for a tracking code view engagement.</li></ul>  |
| externalProspectId              | text                | —                  | —                                | ID of the Account Engagement Prospect record.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| id                              | text                | Website Engagement | Website Engagement ID            | A unique ID used as the primary key within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is:<ul><li>Associated with the Account Engagement Visitor Page View record: `<pi-vpv-account_id-visitor_page_view_id>`.</li><li>Associated with the Account Engagement Visitor Activity record: `<pi-va-account_id-visitor_activity_id>`.</li></ul>                                                                                                                                                           |
| prospectId                      | text                | —                  | —                                | A unique ID used for a prospect within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-pr-account_id-prospect_id>`.                                                                                                                                                                                                                                                                                                                                                           |
| visitorId                       | text                | —                  | —                                | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-vo-account_id-visitor_id>`.                                                                                                                                                                                                                                                                                                                                                  |
| referrerUrl                     | text                | Website Engagement | Referrer URL                     | Not populated for a form engagement (view or click).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| refreshedAt                     | dateTime            | —                  | —                                | Time of the processed export in Account Engagement. Used as the `recordModified` Field in Data 360. If there's an existing record with a matching primary key, then the ingested record with the newer `refreshedAt` value updates the record data.                                                                                                                                                                                                                                                                                                                |
| salesforceOrgId                 | text                | —                  | —                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| sourceDomainName                | text                | Website Engagement | Domain Name                      | <ul><li>Tracking code view on an Account Engagement Page Action: The domain name of the web page URL.</li><li>Not populated for a form engagement (submission or error).</li><li>Not populated for a landing page engagement (view or click).</li></ul>                                                                                                                                                                                                                                                                                                            |
| sourcePageType                  | text                | Website Engagement | Webpage Type                     | <ul><li>Form and landing page engagement: The default, read-only value is `standard__legacyContentPage`.</li><li>Tracking code view: The default, read-only value is `standard__legacyExternalWebPage`.</li></ul>                                                                                                                                                                                                                                                                                                                                                  |
| sourceUrl                       | text                | Website Engagement | Page URL                         | The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited.                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| title                           | text                | Website Engagement | Page Public Title                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| updatedAt                       | dateTime            | —                  | —                                | Time the Account Engagement visitor activity updates. Visitor activity records update when prospects merge in Account Engagement.                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| utmCampaignParameter            | text                | —                  | —                                | [Learn More in Help](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_using_the_google_analytics_connector.htm)                                                                                                                                                                                                                                                                                                                                                                                                                         |
| utmContentParameter             | text                | —                  | —                                | [Learn More in Help](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_using_the_google_analytics_connector.htm)                                                                                                                                                                                                                                                                                                                                                                                                                         |
| utmMediumParameter              | text                | —                  | —                                | [Learn More in Help](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_using_the_google_analytics_connector.htm)                                                                                                                                                                                                                                                                                                                                                                                                                         |
| utmSourceParameter              | text                | —                  | —                                | [Learn More in Help](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_using_the_google_analytics_connector.htm)                                                                                                                                                                                                                                                                                                                                                                                                                         |
| utmTermParameter                | text                | —                  | —                                | [Learn More in Help](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_using_the_google_analytics_connector.htm)                                                                                                                                                                                                                                                                                                                                                                                                                         |
| vanityUrl                       | text                | —                  | —                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| visitorHostname                 | text                | —                  | —                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| externalVisitorId               | text                | —                  | —                                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| referrerVendor                  | text                | -                  | -                                | The vendor associated with the Visitor referrer, if available.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| referrerType                    | text                | -                  | -                                | The type associated with the Visitor referrer, if available. Possible values are:<ul><li>`Paid Search`</li><li>`Ad`</li><li>`Natural Search`</li></ul>                                                                                                                                                                                                                                                                                                                                                                                                             |
| referrerQuery                   | text                | —                  | —                                | The query associated with the Visitor referrer, if available.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |