The Website Engagement DMO represents data associated with website engagement, such as views or clicks.
Object API Name
ssot__WebsiteEngagement__dlm
Category
Engagement
Primary Subject Area
Engagement
Primary Key
Website Engagement ID (ssot__Id__c)
Relationships
| Object | Field | Cardinality | Related Object | Related Field |
|---|---|---|---|---|
| Engagement Topic | Engagement | Many To One: N:1 | Website Engagement | Website Engagement ID |
| Website Engagement | Contact Point | Many To One: N:1 | Contact Point App | Contact Point App ID |
| Website Engagement | Contact Point | Many To One: N:1 | Contact Point Email | Contact Point Email ID |
| Website Engagement | Contact Point | Many To One: N:1 | Contact Point Social | Contact Point Social ID |
| Website Engagement | Contact Point | Many To One: N:1 | Contact Point Address | Contact Point Address ID |
| Website Engagement | Contact Point | Many To One: N:1 | Contact Point Phone | Contact Point Phone ID |
| Website Engagement | Individual | Many To One: N:1 | Individual | Individual ID |
| Website Engagement | Sales Order | Many To One: N:1 | Sales Order | Sales Order ID |
| Website Engagement | Account Contact | Many To One: N:1 | Account Contact | Account Contact ID |
| Website Engagement | Case | Many To One: N:1 | Case | Case ID |
| Website Engagement | Engagement Asset | Many To One: N:1 | Device Application Template | Device Application Template ID |
| Website Engagement | Lead | Many To One: N:1 | Lead | Lead ID |
| Website Engagement | Engagement Asset ID | Many To One: N:1 | SMS Template | SMS Template ID |
| Website Engagement | Engagement Publication ID | Many To One: N:1 | Email Publication | Email Publication ID |
| Website Engagement | Engagement Asset ID | Many To One: N:1 | Email Template | Email Template ID |
| Website Engagement | Engagement Channel Type | Many To One: N:1 | Engagement Channel Type | Engagement Channel Type ID |
| Website Engagement | Website Engagement ID | Many To One: N:1 | Loyalty Transaction Journal | Engagement ID |
| Website Engagement | Market Journey Activity ID | Many To One: N:1 | Market Journey Activity | Market Journey Activity ID |
| Website Engagement | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID |
| Website Engagement | Engagement Publication | Many To One: N:1 | SMS Publication | SMS Publication ID |
| Website Engagement | Campaign (UTM) | Many To One: N:1 | Campaign | Campaign Id |
| Website Engagement | Offer | Many To One: N:1 | Offer | Offer Id |
| Website Engagement | Offer Treatment | Many To One: N:1 | Offer Treatment | Offer Treatment Id |
| Website Engagement | Promotion | Many To One: N:1 | Promotion | Promotion Id |
| Website Engagement | Personalization Log | Many To One: N:1 | Personalization Log | Personalization Log Id |
| Website Engagement | Website Publication | Many To One: N:1 | Website Publication | Website Publication Id |
All Fields
| Field Name | Field API Name | Description | Data Type |
|---|---|---|---|
| Account Contact | ssot__AccountContactId__c |
A reference ID to account contact. | text |
| Action Cadence Step | ssot__ActionCadenceStepId__c |
A reference ID to action cadence step. | text |
| Browser Name | ssot__BrowserName__c |
The name of the user’s browser. | text |
| Case | ssot__CaseId__c |
A reference ID to a recorded issue, for example laptop connectivity. | text |
| Contact Point | ssot__ContactPointId__c |
A reference ID to accounts’ contact point, for example physical address, email address, or phone number. | text |
| Country | ssot__CountryId__c |
A reference ID to country derived from IP address of client. | text |
| Country Region | ssot__CountryRegionId__c |
A reference ID for the country or region. | text |
| Created Date | ssot__CreatedDate__c |
The date a record was created. | dateTime |
| Data Source | ssot__DataSourceId__c |
A reference ID to logical name for system that is source of records identified by External Record ID. | text |
| Data Source Object | ssot__DataSourceObjectId__c |
A reference ID to logical name of object where record originated, for example a cloud storage file or another connector’s external object. | text |
| Device Country | ssot__DeviceCountryId__c |
A reference ID to country where device is located. | text |
| Device IP Address | ssot__DeviceIPAddress__c |
The IP address of device. | text |
| Device Latitude | ssot__DeviceLatitude__c |
The geo latitude of device when engagement was recorded. | number |
| Device Locale | ssot__DeviceLocaleId__c |
A reference ID to user locale configured on device. | text |
| Device Longitude | ssot__DeviceLongitude__c |
The geo longitude of device when engagement was recorded. | number |
| Device OS Name | ssot__DeviceOSName__c |
The name of the device’s operating system. | text |
| Device Postal Code | ssot__DevicePostalCode__c |
The postal code associated with device. | text |
| Device Type | ssot__DeviceTypeTxt__c |
A reference ID to type of device. | text |
| Domain Name | ssot__DomainName__c |
The domain name used for the engagement. | text |
| Engagement Asset | ssot__EngagementAssetId__c |
A reference ID to engagement asset. | text |
| Engagement Channel | ssot__EngagementChannelId__c |
A reference ID to engagement channel. | text |
| Engagement Channel Action | ssot__EngagementChannelActionId__c |
A reference ID to engagement channel action. | text |
| Engagement Channel Type | ssot__EngagementChannelTypeId__c |
A reference ID to the type of engagement channel. | text |
| Engagement Date Time | ssot__EngagementDateTm__c |
The date and time of the user’s engagement. | dateTime |
| Engagement Event Direction | ssot__EngagementEventDirectionId__c |
A reference ID for the engagement event direction, for example, inbound or outbound. | text |
| Engagement Notes | ssot__EngagementNotesTxt__c |
The details about what transpired during engagement. | text |
| Engagement Number | ssot__EngagementNbr__c |
A user-facing ID that isn’t automatically set. | text |
| Engagement Publication | ssot__EngagementPublicationId__c |
A reference ID to background process that generates volumes of email messages, SMS messages, or other engagement vehicle types. | text |
| Engagement Type | ssot__EngagementTypeId__c |
A reference ID to the type of engagement, for example email or phone. | text |
| Engagement Vehicle | ssot__EngagementVehicleId__c |
A reference ID to vehicle where engagement was recorded. | text |
| External Record ID | ssot__ExternalRecordId__c |
A reference ID to an external data source system. | text |
| External Source ID | ssot__ExternalSourceId__c |
A reference ID to the system’s external record ID. | text |
| Individual | ssot__IndividualId__c |
A reference ID to contact for account. | text |
| Internal Engagement Actor | ssot__InternalEngagementActorId__c |
A reference ID to engagement actor that groups the different types of individuals targeted for marketing engagements, for example leads and account contacts. | text |
| Internal Organization | ssot__InternalOrganizationId__c |
A reference ID to business unit or other internal organization that owns the business account. | text |
| IP Address | ssot__IPAddr__c |
The IP address of client visiting website. | text |
| Is Test Send | ssot__IsTestSend__c |
An indicator if the engagement record was generated as part of testing. | text |
| Last Modified Date | ssot__LastModifiedDate__c |
The date when a user last modified the record. | dateTime |
| Lead | ssot__LeadlId__c |
A reference ID to person or company that showed interest in products. | text |
| Link URL | ssot__LinkURL__c |
A link where software application or web page accessed generated engagement. | text |
| Market Audience | ssot__MarketAudienceId__c |
A reference ID to intended audience that engagement was designed to reach. | text |
| Market Journey Activity | ssot__MarketJourneyActivityId__c |
A reference ID to step or activity that customer configures in Salesforce Journey Builder tool for marketing associated with engagement. | text |
| Market Segment | ssot__MarketSegmentId__c |
A reference ID to group of people who share one or more common characteristics, and are grouped for marketing associated with engagement. | text |
| Marketing Email List | ssot__MarketingEmailListId__c |
A reference ID to the marketing email list. | text |
| Name | ssot__Name__c |
The engagement’s name. | text |
| Page URL | ssot__PageURL__c |
The URL of web page that was visited. | text |
| Referrer | ssot__Referrer__c |
The method that generated user engagement, for example, a campaign or advertisement. | text |
| Referrer URL | ssot__ReferrerURL__c |
The URL of application that directed user to software application that generated engagement. | text |
| Sales Order | ssot__SalesOrderId__c |
A reference ID referring to the sales order. | text |
| Sent Date Time | ssot__SentDateTm__c |
The sent date and time of the engagement. | dateTime |
| Session | ssot__SessionId__c |
A reference ID to the user session. | text |
| Shopping Cart | ssot__ShoppingCartId__c |
A reference ID to shopping cart for data captured from user actions, for example adding or removing items from shopping cart. | text |
| Target Engagement Actor | ssot__TargetEngagementActorId__c |
A reference ID to engagement actor that groups different types of individuals targeted for marketing associated with engagement, for example leads and account contacts. | text |
| Task | ssot__TaskId__c |
A reference ID to business activity, for example making a phone call. In the user interface, tasks and event records are collectively referred to as activities. | text |
| Web Cookie | ssot__WebCookieId__c |
A reference ID to small piece of data sent from website and stored on user's computer by user's web browser while user is browsing. | text |
| Web Session ID | ssot__WebSessionId__c |
A reference ID for the web session. | text |
| Website Engagement Id | ssot__Id__c |
A unique ID used as primary key for the Website Engagement DMO. | text |
| Website Visit End Time | ssot__VisitEndTm__c |
The date and time when the page was last visited. | dateTime |
| Website Visit Start Time | ssot__VisitStartTm__c |
The date and time when the page was first visited. | dateTime |
| Workflow | ssot__WorkflowId__c |
A reference ID to the sequence of steps or processes from initiation to completion. | text |
| Anchor Link Id | ssot__AnchorLinkId__c |
The ID attribute of an anchor element on the screen. | text |
| Anchor Link Label | ssot__AnchorLinkLabelText__c |
The text displayed inside an anchor element on the screen. | text |
| Anchor Link Rel | ssot__AnchorLinkRelText__c |
The relationship attribute of an anchor element, represented as space-separated link types. | text |
| Anchor Link Target | ssot__AnchorLinkTargetText__c |
The target attribute of an anchor element on the screen. | text |
| Anchor Referrer Policy | ssot__AnchorReferrerPolicyText__c |
The Referrer Policy attribute of an anchor element. | text |
| Browser Render Engine Name | ssot__BrowserRenderEngineName__c |
A library used in a browser to parse content. Examples include Webjet (Apple), Webkit (Google), EdgeHTML/Blink (Google), and Edge (MS). | text |
| Browser Vendor Name | ssot__BrowserVendorName__c |
The name of the vendor that provides the user's web browser. | text |
| Browser Version Number | ssot__BrowserVersionNumber__c |
The specific version number of the browser. | text |
| Correlation Id | ssot__CorrelationId__c |
An ID generated in the client during a search or other engagement, used to link events that operate on search results. | text |
| Device Model Name | ssot__DeviceModelName__c |
The model name of the device the user is currently using. | text |
| Device Vendor Name | ssot__DeviceVendorName__c |
The name of the manufacturer of the device used in the engagement. | text |
| Display Button Id | ssot__DisplayButtonId__c |
The ID attribute of a button element on the screen. | text |
| Display Button Label | ssot__DisplayButtonLabelText__c |
The text displayed inside a button label on the screen. | text |
| Display Button Type Name | ssot__DisplayButtonTypeName__c |
The target attribute or classification of a button on the screen. | text |
| Engagement Channel Action Status | ssot__EngmtChannelActionStatus__c |
The result of the user's action (e.g., browse, open, click), typically recorded as Success or Failure. | text |
| Engagement Time Milliseconds | ssot__EngagementTimeMilliseconds__c |
The duration for which the user engaged with the website, measured in milliseconds. | number |
| File Extension | ssot__FileExtensionText__c |
The standard suffix for file types such as video, text, and executables. | text |
| File Name | ssot__FileName__c |
The name of a file linked to the website engagement. | text |
| Form Destination URL | ssot__FormDestinationUrl__c |
The destination URL where the form data is sent or integrated. | text |
| Form Id | ssot__FormId__c |
A unique identifier for the web form used during engagement. | text |
| Form Name | ssot__FormName__c |
The name assigned to the web form. | text |
| Form Submit Text | ssot__FormSubmitText__c |
The specific content submitted within a form field. | text |
| Is Outbound | ssot__IsOutbound__c |
Indicates if the user action involves clicking a link that leads away from the site. | boolean |
| Is Page View | ssot__IsPageView__c |
Indicates if the event involves a user viewing the web page or application. | text |
| Is Recognized Browser | ssot__IsRecognizedBrowser__c |
Indicates if the user's browser is of a known and supported type. | boolean |
| Item List Id | ssot__ItemListId__c |
Identifies the list to which the website item belongs; items within a single engagement can belong to different lists. | text |
| Item List Name | ssot__ItemListName__c |
The name of the list to which the website items belong. | text |
| Link Classes | ssot__LinkClassesText__c |
The name of an HTML class associated with an outgoing link or download. | text |
| Link Domain Name | ssot__LinkDomainName__c |
The destination domain of an outbound link or file download. | text |
| Offer | ssot__OfferId__c |
The associated offer recommended to the user by the personalization engine. | text |
| Offer Treatment | ssot__OfferTreatmentId__c |
A reference ID of the specific offer treatment associated with the website engagement. | text |
| OS Model Name | ssot__OsmodelName__c |
The name of the operating system model the user is using. | text |
| OS Vendor | ssot__Osvendor__c |
The name of the operating system's seller (e.g., Apple or Google). | text |
| OS Version Number | ssot__OsversionNumber__c |
The specific version number of the operating system used by the user. | text |
| Page Id | ssot__PageId__c |
The unique ID of the web page viewed by the user when the engagement was recorded. | text |
| Page Name | ssot__PageName__c |
The name of the web page where content was viewed during the engagement. | text |
| Page Public Title Name | ssot__PagePublicTitleName__c |
The public-facing title displayed on the landing page where content was viewed. | text |
| Parent Website Publication | ssot__ParentWebsitePublicationId__c |
A reference to the parent publication of the website asset where the engagement occurred. | text |
| Personalization Content Id | ssot__PersonalizationContentId__c |
The identification token for a unique piece of serving digital content. | text |
| Personalization Id | ssot__PersonalizationId__c |
A reference ID of the personalization process associated with the website engagement. | text |
| Personalization Request Id | ssot__PersonalizationRequestId__c |
A reference ID of the personalization request associated with the website engagement. | text |
| Personalization Service Provider | ssot__PerslServiceProviderName__c |
A reference ID of the personalization service provider associated with the website engagement. | text |
| Promotion | ssot__PromotionId__c |
The associated promotion recommended to the user by the personalization engine. | text |
| Screen Height Pixels | ssot__ScreenHeightPixelsQuantity__c |
The vertical resolution of the device screen, measured in pixels. | number |
| Screen Width Pixels | ssot__ScreenWidthPixelsQuantity__c |
The horizontal resolution of the device screen, measured in pixels. | number |
| Search Result Id | ssot__SearchResultId__c |
A context ID that relates the user's search to actions taken on results returned by that search. | text |
| Search Result Page Number | ssot__SearchResultPageNumber__c |
The specific page number of the search results based on pagination. | number |
| Search Result Position (In Page) | ssot__SearchResultPositionInPageNumber__c |
The position of the result on the current results page. | number |
| Search Result Position Number | ssot__SearchResultPositionNumber__c |
The absolute position of an item in the backend result set (e.g., product or component). | number |
| Search Result Title | ssot__SearchResultTitleText__c |
The visible title of a specific search result. | text |
| Total Amount | ssot__TotalAmount__c |
The sum of all prices from related website item engagement records; typically used for e-commerce data as an alternative to ShoppingCartEngagement. | number |
| UI Component Id | ssot__UicomponentId__c |
A GUID that uniquely identifies a UI component on the page viewed by the user. | text |
| User Agent | ssot__UserAgentText__c |
A field in HTTP requests and other protocols that identifies metadata such as browser type and device type. | text |
| Webpage Type | ssot__WebpageType__c |
The classification of web pages useful for engagement tracking, such as home, product detail, or registration. | text |
| Website Catalog Category Id | ssot__WebsiteCatalogCategoryId__c |
Values that vary by business purpose; for example, e-commerce relates to products like shoes, while healthcare relates to diagnoses. | text |
| Website Catalog Object Id | ssot__WebsiteCatalogObjectId__c |
The unique ID of an object displayed on a website, such as an article, product, or blog post. | text |
| Website Catalog Object Type | ssot__WebsiteCatalogObjectType__c |
Used to categorize types of catalog objects on a digital property, such as Product, Knowledge, or general content. | text |
| Website Id | ssot__WebsiteId__c |
A reference ID to the specific site hosted on the internet. | text |
| Website Publication | ssot__WebsitePublicationId__c |
A process that creates a landing page or web form to enable tracking via links in emails and SMS messages. | text |