--- schema_version: "1" id: edd10a01f8421ba0662d6faa776f42ace655305729c9be62c7e6290de7eaf3e5 title: Website Engagement DMO collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/dmos/c360dm-website-engagement-dmo.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-website-engagement-dmo.html source_site: developer.salesforce.com content_type: documentation content_hash: eae482e1f97b51d9b003bac943f0ba9b2847ed3cb2fb19b0c93f3286367399d6 products: - Data 360 DMO and Mapping Guide - Data 360 Developer Documentation --- # Website Engagement DMO The Website Engagement DMO represents data associated with website engagement, such as views or clicks. ## Object API Name `ssot__WebsiteEngagement__dlm` ## Category Engagement ## Primary Subject Area Engagement ## Primary Key Website Engagement ID (`ssot__Id__c`) ## Relationships | Object | Field | Cardinality | Related Object | Related Field | | ------------------ | -------------------------- | ---------------- | --------------------------- | ------------------------------ | | Engagement Topic | Engagement | Many To One: N:1 | Website Engagement | Website Engagement ID | | Website Engagement | Contact Point | Many To One: N:1 | Contact Point App | Contact Point App ID | | Website Engagement | Contact Point | Many To One: N:1 | Contact Point Email | Contact Point Email ID | | Website Engagement | Contact Point | Many To One: N:1 | Contact Point Social | Contact Point Social ID | | Website Engagement | Contact Point | Many To One: N:1 | Contact Point Address | Contact Point Address ID | | Website Engagement | Contact Point | Many To One: N:1 | Contact Point Phone | Contact Point Phone ID | | Website Engagement | Individual | Many To One: N:1 | Individual | Individual ID | | Website Engagement | Sales Order | Many To One: N:1 | Sales Order | Sales Order ID | | Website Engagement | Account Contact | Many To One: N:1 | Account Contact | Account Contact ID | | Website Engagement | Case | Many To One: N:1 | Case | Case ID | | Website Engagement | Engagement Asset | Many To One: N:1 | Device Application Template | Device Application Template ID | | Website Engagement | Lead | Many To One: N:1 | Lead | Lead ID | | Website Engagement | Engagement Asset ID | Many To One: N:1 | SMS Template | SMS Template ID | | Website Engagement | Engagement Publication ID | Many To One: N:1 | Email Publication | Email Publication ID | | Website Engagement | Engagement Asset ID | Many To One: N:1 | Email Template | Email Template ID | | Website Engagement | Engagement Channel Type | Many To One: N:1 | Engagement Channel Type | Engagement Channel Type ID | | Website Engagement | Website Engagement ID | Many To One: N:1 | Loyalty Transaction Journal | Engagement ID | | Website Engagement | Market Journey Activity ID | Many To One: N:1 | Market Journey Activity | Market Journey Activity ID | | Website Engagement | Market Segment | Many To One: N:1 | Market Segment | Market Segment ID | | Website Engagement | Engagement Publication | Many To One: N:1 | SMS Publication | SMS Publication ID | | Website Engagement | Campaign (UTM) | Many To One: N:1 | Campaign | Campaign Id | | Website Engagement | Offer | Many To One: N:1 | Offer | Offer Id | | Website Engagement | Offer Treatment | Many To One: N:1 | Offer Treatment | Offer Treatment Id | | Website Engagement | Promotion | Many To One: N:1 | Promotion | Promotion Id | | Website Engagement | Personalization Log | Many To One: N:1 | Personalization Log | Personalization Log Id | | Website Engagement | Website Publication | Many To One: N:1 | Website Publication | Website Publication Id | ## All Fields | Field Name | Field API Name | Description | Data Type | | -------------------------- | ------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------- | | Account Contact | `ssot__AccountContactId__c` | A reference ID to account contact. | text | | Action Cadence Step | `ssot__ActionCadenceStepId__c` | A reference ID to action cadence step. | text | | Browser Name | `ssot__BrowserName__c` | The name of the user’s browser. | text | | Case | `ssot__CaseId__c` | A reference ID to a recorded issue, for example laptop connectivity. | text | | Contact Point | `ssot__ContactPointId__c` | A reference ID to accounts’ contact point, for example physical address, email address, or phone number. | text | | Country | `ssot__CountryId__c` | A reference ID to country derived from IP address of client. | text | | Country Region | `ssot__CountryRegionId__c` | A reference ID for the country or region. | text | | Created Date | `ssot__CreatedDate__c` | The date a record was created. | dateTime | | Data Source | `ssot__DataSourceId__c` | A reference ID to logical name for system that is source of records identified by External Record ID. | text | | Data Source Object | `ssot__DataSourceObjectId__c` | A reference ID to logical name of object where record originated, for example a cloud storage file or another connector’s external object. | text | | Device Country | `ssot__DeviceCountryId__c` | A reference ID to country where device is located. | text | | Device IP Address | `ssot__DeviceIPAddress__c` | The IP address of device. | text | | Device Latitude | `ssot__DeviceLatitude__c` | The geo latitude of device when engagement was recorded. | number | | Device Locale | `ssot__DeviceLocaleId__c` | A reference ID to user locale configured on device. | text | | Device Longitude | `ssot__DeviceLongitude__c` | The geo longitude of device when engagement was recorded. | number | | Device OS Name | `ssot__DeviceOSName__c` | The name of the device’s operating system. | text | | Device Postal Code | `ssot__DevicePostalCode__c` | The postal code associated with device. | text | | Device Type | `ssot__DeviceTypeTxt__c` | A reference ID to type of device. | text | | Domain Name | `ssot__DomainName__c` | The domain name used for the engagement. | text | | Engagement Asset | `ssot__EngagementAssetId__c` | A reference ID to engagement asset. | text | | Engagement Channel | `ssot__EngagementChannelId__c` | A reference ID to engagement channel. | text | | Engagement Channel Action | `ssot__EngagementChannelActionId__c` | A reference ID to engagement channel action. | text | | Engagement Channel Type | `ssot__EngagementChannelTypeId__c` | A reference ID to the type of engagement channel. | text | | Engagement Date Time | `ssot__EngagementDateTm__c` | The date and time of the user’s engagement. | dateTime | | Engagement Event Direction | `ssot__EngagementEventDirectionId__c` | A reference ID for the engagement event direction, for example, inbound or outbound. | text | | Engagement Notes | `ssot__EngagementNotesTxt__c` | The details about what transpired during engagement. | text | | Engagement Number | `ssot__EngagementNbr__c` | A user-facing ID that isn’t automatically set. | text | | Engagement Publication | `ssot__EngagementPublicationId__c` | A reference ID to background process that generates volumes of email messages, SMS messages, or other engagement vehicle types. | text | | Engagement Type | `ssot__EngagementTypeId__c` | A reference ID to the type of engagement, for example email or phone. | text | | Engagement Vehicle | `ssot__EngagementVehicleId__c` | A reference ID to vehicle where engagement was recorded. | text | | External Record ID | `ssot__ExternalRecordId__c` | A reference ID to an external data source system. | text | | External Source ID | `ssot__ExternalSourceId__c` | A reference ID to the system’s external record ID. | text | | Individual | `ssot__IndividualId__c` | A reference ID to contact for account. | text | | Internal Engagement Actor | `ssot__InternalEngagementActorId__c` | A reference ID to engagement actor that groups the different types of individuals targeted for marketing engagements, for example leads and account contacts. | text | | Internal Organization | `ssot__InternalOrganizationId__c` | A reference ID to business unit or other internal organization that owns the business account. | text | | IP Address | `ssot__IPAddr__c` | The IP address of client visiting website. | text | | Is Test Send | `ssot__IsTestSend__c` | An indicator if the engagement record was generated as part of testing. | text | | Last Modified Date | `ssot__LastModifiedDate__c` | The date when a user last modified the record. | dateTime | | Lead | `ssot__LeadlId__c` | A reference ID to person or company that showed interest in products. | text | | Link URL | `ssot__LinkURL__c` | A link where software application or web page accessed generated engagement. | text | | Market Audience | `ssot__MarketAudienceId__c` | A reference ID to intended audience that engagement was designed to reach. | text | | Market Journey Activity | `ssot__MarketJourneyActivityId__c` | A reference ID to step or activity that customer configures in Salesforce Journey Builder tool for marketing associated with engagement. | text | | Market Segment | `ssot__MarketSegmentId__c` | A reference ID to group of people who share one or more common characteristics, and are grouped for marketing associated with engagement. | text | | Marketing Email List | `ssot__MarketingEmailListId__c` | A reference ID to the marketing email list. | text | | Name | `ssot__Name__c` | The engagement’s name. | text | | Page URL | `ssot__PageURL__c` | The URL of web page that was visited. | text | | Referrer | `ssot__Referrer__c` | The method that generated user engagement, for example, a campaign or advertisement. | text | | Referrer URL | `ssot__ReferrerURL__c` | The URL of application that directed user to software application that generated engagement. | text | | Sales Order | `ssot__SalesOrderId__c` | A reference ID referring to the sales order. | text | | Sent Date Time | `ssot__SentDateTm__c` | The sent date and time of the engagement. | dateTime | | Session | `ssot__SessionId__c` | A reference ID to the user session. | text | | Shopping Cart | `ssot__ShoppingCartId__c` | A reference ID to shopping cart for data captured from user actions, for example adding or removing items from shopping cart. | text | | Target Engagement Actor | `ssot__TargetEngagementActorId__c` | A reference ID to engagement actor that groups different types of individuals targeted for marketing associated with engagement, for example leads and account contacts. | text | | Task | `ssot__TaskId__c` | A reference ID to business activity, for example making a phone call. In the user interface, tasks and event records are collectively referred to as activities. | text | | Web Cookie | `ssot__WebCookieId__c` | A reference ID to small piece of data sent from website and stored on user's computer by user's web browser while user is browsing. | text | | Web Session ID | `ssot__WebSessionId__c` | A reference ID for the web session. | text | | Website Engagement Id | `ssot__Id__c` | A unique ID used as primary key for the Website Engagement DMO. | text | | Website Visit End Time | `ssot__VisitEndTm__c` | The date and time when the page was last visited. | dateTime | | Website Visit Start Time | `ssot__VisitStartTm__c` | The date and time when the page was first visited. | dateTime | | Workflow | `ssot__WorkflowId__c` | A reference ID to the sequence of steps or processes from initiation to completion. | text | | Anchor Link Id | `ssot__AnchorLinkId__c` | The ID attribute of an anchor element on the screen. | text | | Anchor Link Label | `ssot__AnchorLinkLabelText__c` | The text displayed inside an anchor element on the screen. | text | | Anchor Link Rel | `ssot__AnchorLinkRelText__c` | The relationship attribute of an anchor element, represented as space-separated link types. | text | | Anchor Link Target | `ssot__AnchorLinkTargetText__c` | The target attribute of an anchor element on the screen. | text | | Anchor Referrer Policy | `ssot__AnchorReferrerPolicyText__c` | The Referrer Policy attribute of an anchor element. | text | | Browser Render Engine Name | `ssot__BrowserRenderEngineName__c` | A library used in a browser to parse content. Examples include Webjet (Apple), Webkit (Google), EdgeHTML/Blink (Google), and Edge (MS). | text | | Browser Vendor Name | `ssot__BrowserVendorName__c` | The name of the vendor that provides the user's web browser. | text | | Browser Version Number | `ssot__BrowserVersionNumber__c` | The specific version number of the browser. | text | | Correlation Id | `ssot__CorrelationId__c` | An ID generated in the client during a search or other engagement, used to link events that operate on search results. | text | | Device Model Name | `ssot__DeviceModelName__c` | The model name of the device the user is currently using. | text | | Device Vendor Name | `ssot__DeviceVendorName__c` | The name of the manufacturer of the device used in the engagement. | text | | Display Button Id | `ssot__DisplayButtonId__c` | The ID attribute of a button element on the screen. | text | | Display Button Label | `ssot__DisplayButtonLabelText__c` | The text displayed inside a button label on the screen. | text | | Display Button Type Name | `ssot__DisplayButtonTypeName__c` | The target attribute or classification of a button on the screen. | text | | Engagement Channel Action Status | `ssot__EngmtChannelActionStatus__c` | The result of the user's action (e.g., browse, open, click), typically recorded as Success or Failure. | text | | Engagement Time Milliseconds | `ssot__EngagementTimeMilliseconds__c` | The duration for which the user engaged with the website, measured in milliseconds. | number | | File Extension | `ssot__FileExtensionText__c` | The standard suffix for file types such as video, text, and executables. | text | | File Name | `ssot__FileName__c` | The name of a file linked to the website engagement. | text | | Form Destination URL | `ssot__FormDestinationUrl__c` | The destination URL where the form data is sent or integrated. | text | | Form Id | `ssot__FormId__c` | A unique identifier for the web form used during engagement. | text | | Form Name | `ssot__FormName__c` | The name assigned to the web form. | text | | Form Submit Text | `ssot__FormSubmitText__c` | The specific content submitted within a form field. | text | | Is Outbound | `ssot__IsOutbound__c` | Indicates if the user action involves clicking a link that leads away from the site. | boolean | | Is Page View | `ssot__IsPageView__c` | Indicates if the event involves a user viewing the web page or application. | text | | Is Recognized Browser | `ssot__IsRecognizedBrowser__c` | Indicates if the user's browser is of a known and supported type. | boolean | | Item List Id | `ssot__ItemListId__c` | Identifies the list to which the website item belongs; items within a single engagement can belong to different lists. | text | | Item List Name | `ssot__ItemListName__c` | The name of the list to which the website items belong. | text | | Link Classes | `ssot__LinkClassesText__c` | The name of an HTML class associated with an outgoing link or download. | text | | Link Domain Name | `ssot__LinkDomainName__c` | The destination domain of an outbound link or file download. | text | | Offer | `ssot__OfferId__c` | The associated offer recommended to the user by the personalization engine. | text | | Offer Treatment | `ssot__OfferTreatmentId__c` | A reference ID of the specific offer treatment associated with the website engagement. | text | | OS Model Name | `ssot__OsmodelName__c` | The name of the operating system model the user is using. | text | | OS Vendor | `ssot__Osvendor__c` | The name of the operating system's seller (e.g., Apple or Google). | text | | OS Version Number | `ssot__OsversionNumber__c` | The specific version number of the operating system used by the user. | text | | Page Id | `ssot__PageId__c` | The unique ID of the web page viewed by the user when the engagement was recorded. | text | | Page Name | `ssot__PageName__c` | The name of the web page where content was viewed during the engagement. | text | | Page Public Title Name | `ssot__PagePublicTitleName__c` | The public-facing title displayed on the landing page where content was viewed. | text | | Parent Website Publication | `ssot__ParentWebsitePublicationId__c` | A reference to the parent publication of the website asset where the engagement occurred. | text | | Personalization Content Id | `ssot__PersonalizationContentId__c` | The identification token for a unique piece of serving digital content. | text | | Personalization Id | `ssot__PersonalizationId__c` | A reference ID of the personalization process associated with the website engagement. | text | | Personalization Request Id | `ssot__PersonalizationRequestId__c` | A reference ID of the personalization request associated with the website engagement. | text | | Personalization Service Provider | `ssot__PerslServiceProviderName__c` | A reference ID of the personalization service provider associated with the website engagement. | text | | Promotion | `ssot__PromotionId__c` | The associated promotion recommended to the user by the personalization engine. | text | | Screen Height Pixels | `ssot__ScreenHeightPixelsQuantity__c` | The vertical resolution of the device screen, measured in pixels. | number | | Screen Width Pixels | `ssot__ScreenWidthPixelsQuantity__c` | The horizontal resolution of the device screen, measured in pixels. | number | | Search Result Id | `ssot__SearchResultId__c` | A context ID that relates the user's search to actions taken on results returned by that search. | text | | Search Result Page Number | `ssot__SearchResultPageNumber__c` | The specific page number of the search results based on pagination. | number | | Search Result Position (In Page) | `ssot__SearchResultPositionInPageNumber__c` | The position of the result on the current results page. | number | | Search Result Position Number | `ssot__SearchResultPositionNumber__c` | The absolute position of an item in the backend result set (e.g., product or component). | number | | Search Result Title | `ssot__SearchResultTitleText__c` | The visible title of a specific search result. | text | | Total Amount | `ssot__TotalAmount__c` | The sum of all prices from related website item engagement records; typically used for e-commerce data as an alternative to ShoppingCartEngagement. | number | | UI Component Id | `ssot__UicomponentId__c` | A GUID that uniquely identifies a UI component on the page viewed by the user. | text | | User Agent | `ssot__UserAgentText__c` | A field in HTTP requests and other protocols that identifies metadata such as browser type and device type. | text | | Webpage Type | `ssot__WebpageType__c` | The classification of web pages useful for engagement tracking, such as home, product detail, or registration. | text | | Website Catalog Category Id| `ssot__WebsiteCatalogCategoryId__c` | Values that vary by business purpose; for example, e-commerce relates to products like shoes, while healthcare relates to diagnoses. | text | | Website Catalog Object Id | `ssot__WebsiteCatalogObjectId__c` | The unique ID of an object displayed on a website, such as an article, product, or blog post. | text | | Website Catalog Object Type| `ssot__WebsiteCatalogObjectType__c` | Used to categorize types of catalog objects on a digital property, such as Product, Knowledge, or general content. | text | | Website Id | `ssot__WebsiteId__c` | A reference ID to the specific site hosted on the internet. | text | | Website Publication | `ssot__WebsitePublicationId__c` | A process that creates a landing page or web form to enable tracking via links in emails and SMS messages. | text |