Manage Vaccine Communications with Marketing Cloud Engagement

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Take Trailhead modules related to this solution. Salesforce Solution Kits: Quick Look

The rollout of a COVID-19 vaccine program is a complex technical and logistical endeavor. Individuals who want to get vaccinated need consistent and relevant information. The Engagement app lets you communicate with the most relevant audience at scale and reduces confusion about appointments and general vaccine knowledge.

As you develop your communication strategy, consider how it can enable prompt and equitable messaging to all stakeholders. Review Salesforce’s lessons from the field, and consider:

• Localizing your solution so that it’s available in languages other than English.
• Incorporating accessibility practices like screen reader support so that everyone can access your communication.
• Testing your implementation for backwards compatibility. Many recipients use older web browsers or non-smartphone technology.

This solution kit helps you:

• Send invitations for appointment scheduling.
• Provide confirmation email or SMS for vaccine appointments.
• Deliver appointment reminders for first and second vaccinations. Send bulk message notifications for situations such as cancellations, location changes, or rescheduling.
• Deliver post-vaccination communications for non-health related information.
• Reduce the implementation time for new Engagement accounts.

Required Products and Technology

SMS Communication

• SMS Short code
• Mobile Activation (Private Short Code only)
• Sales or Service Cloud (Enterprise or Unlimited Edition)
• Digital Engagement
• Omni-Channel in Lightning Experience

Email Communication

• Marketing Cloud Engagement (Corporate or Enterprise Edition)
• Private Domain
• Journey Builder
• MC Connect
• Tracking
• SSL Certificates
• Dedicated IP for any customer sending over 100,000 messages per month

Implementation Overview

Implementation time: The suggested overall time is 2–3 weeks between channel lead times and configuration of Engagement. SMS communications require additional time. After the expedited provisioning process, complete the standard configuration in the next 30–45 days.

An Engagement implementation across channels has standard lead times.

• Spend 8–10 days selecting an email subdomain specific to the brand.
• Spend 2–3 weeks provisioning SMS short code.
• Spend 1 day setting up SSL Certificates to use the existing default Engagement app setup.

Note This implementation requires the use of Salesforce Professional Services or a partner. Partners must be certified for SMS.

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