---
schema_version: "1"
id: 99bcdbcb64b0c4109614c7ab81a9ac8f91d9b39af4e6060a30a6198948f64922
title: Manage Vaccine Communications with Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/manage_vaccine_communications.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.manage_vaccine_communications.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ed0030cf34050626b38bc8852c4e4f34b2590362a70b304499c58edb41a23e2d
description: Use Marketing Cloud Engagement to deliver timely communications about registering for the vaccine and scheduling follow-up appointments.
products:
  - Cross Cloud
release: "264"
---
# Manage Vaccine Communications with Marketing Cloud Engagement

Use Marketing Cloud Engagement to deliver timely communications about registering for the vaccine and scheduling follow-up appointments.

![Banner Image for Managing Vaccine Communications with Marketing Cloud](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/z_solutionkits/images/manage_vaccine_communications_banner.png)

## Get Started

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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:40px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/resources-global/_corporate/images/trail_icon.png" alt="Icon of a book."></span>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>Take Trailhead modules related to this solution.</p>
              <ul>
                <li>
                  <a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-solution-kits-quick-look" target="_blank">Salesforce Solution
                    Kits: Quick Look</a>
                </li>

              </ul>
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The rollout of a COVID-19 vaccine program is a complex technical and logistical endeavor. Individuals who want to get vaccinated need consistent and relevant information. The Engagement app lets you communicate with the most relevant audience at scale and reduces confusion about appointments and general vaccine knowledge.

As you develop your communication strategy, consider how it can enable prompt and equitable messaging to all stakeholders. Review Salesforce’s [lessons from the field](https://www.salesforce.com/blog/ethical-vaccine-management-technology/), and consider:

- Localizing your solution so that it’s available in languages other than English.
- Incorporating accessibility practices like screen reader support so that everyone can access your communication.
- Testing your implementation for backwards compatibility. Many recipients use older web browsers or non-smartphone technology.

This solution kit helps you:

- Send invitations for appointment scheduling.
- Provide confirmation email or SMS for vaccine appointments.
- Deliver appointment reminders for first and second vaccinations. Send bulk message notifications for situations such as cancellations, location changes, or rescheduling.
- Deliver post-vaccination communications for non-health related information.
- Reduce the implementation time for new Engagement accounts.

## Required Products and Technology

SMS Communication

- SMS Short code
- Mobile Activation (Private Short Code only)
- Sales or Service Cloud (Enterprise or Unlimited Edition)
- Digital Engagement
- Omni-Channel in Lightning Experience

Email Communication

- Marketing Cloud Engagement (Corporate or Enterprise Edition)
- Private Domain
- Journey Builder
- MC Connect
- Tracking
- SSL Certificates
- Dedicated IP for any customer sending over 100,000 messages per month

## Implementation Overview

Implementation time: The suggested overall time is 2–3 weeks between channel lead times and configuration of Engagement. SMS communications require additional time. After the expedited provisioning process, complete the standard configuration in the next 30–45 days.

An Engagement implementation across channels has standard lead times.

- Spend 8–10 days selecting an email subdomain specific to the brand.
- Spend 2–3 weeks provisioning SMS short code.
- Spend 1 day setting up SSL Certificates to use the existing default Engagement app setup.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-z_solutionkits-264-0-0-production-enus/1e49f40e-a11c-44f7-b439-8f20b6c66033/images/icon_note.png)

Note This implementation requires the use of Salesforce Professional Services or a partner. Partners must be certified for SMS.

## Implement This Solution

- **[Workflow](https://help.salesforce.com/s/articleView?id=xcloud.manage_vaccine_communications_workflow.htm&release=264.0.0&type=5)**  
    Learn how data flows through the configurations when you manage vaccine communications with Marketing Cloud Engagement.
- **[Design Considerations](https://help.salesforce.com/s/articleView?id=xcloud.manage_vaccine_communications_design_considerations.htm&release=264.0.0&type=5)**  
    Keep these design considerations in mind when you manage vaccine communications with Marketing Cloud Engagement.
- **[Configurations](https://help.salesforce.com/s/articleView?id=xcloud.manage_vaccine_communications_configurations.htm&release=264.0.0&type=5)**  
    Use these configurations to manage vaccine communications with Marketing Cloud Engagement.