Use unified individual segments to create the most accurate, deduplicated view of your customers across all channels and data sources.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, Unlimited, and Developer Editions with Loyalty Management |
A unified individual segment combines data from multiple individual profiles into one comprehensive customer profile. This creates a single identifier for each person by merging information from various sources. For example, if a customer has profiles across Brand A, Brand B, and Brand C, a unified individual creates one complete profile.
Advantages
- Accuracy: Eliminates duplicate targeting so customers receive communications only once.
- Consistency: Provides the same customer view across all channels and teams.
- Efficiency: Eliminates redundant work maintaining multiple segment types.
- Better ROI: More accurate targeting leads to improved campaign performance.
- Flexibility: Access unified individual segment data from both home and companion orgs.
When to Use Unified Individual Segments
Choose unified individual segments if you:
- Have profile-enabled identity resolution configured.
- Run multi-channel campaigns, such as email, SMS, web.
- Integrate with Marketing Cloud or Personalization.
- Need accurate deduplication across systems.
Considerations
Before implementing unified individual segments, you must configure Identity Resolution in Data Cloud. Initial Data Cloud configuration may require additional time and resources.