---
schema_version: "1"
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title: Unified Individual Segments
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_unified_individual_segments.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_unified_individual_segments.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 68d09a91a17c63d14d7199cdf61cedaec01bd7bfbc5de0fac7d6c6a668b24dec
description: Use unified individual segments to create the most accurate, deduplicated view of your customers across all channels and data sources.
products:
  - Loyalty Management
release: "264"
---
# Unified Individual Segments

Use unified individual segments to create the most accurate, deduplicated view of your customers across all channels and data sources.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Loyalty Management</td></tr></tbody></table>

A unified individual segment combines data from multiple individual profiles into one comprehensive customer profile. This creates a single identifier for each person by merging information from various sources. For example, if a customer has profiles across Brand A, Brand B, and Brand C, a unified individual creates one complete profile.

## Advantages

- Accuracy: Eliminates duplicate targeting so customers receive communications only once.
- Consistency: Provides the same customer view across all channels and teams.
- Efficiency: Eliminates redundant work maintaining multiple segment types.
- Better ROI: More accurate targeting leads to improved campaign performance.
- Flexibility: Access unified individual segment data from both home and companion orgs.

## When to Use Unified Individual Segments

Choose unified individual segments if you:

- Have profile-enabled identity resolution configured.
- Run multi-channel campaigns, such as email, SMS, web.
- Integrate with Marketing Cloud or Personalization.
- Need accurate deduplication across systems.

## Considerations

Before implementing unified individual segments, you must configure Identity Resolution in Data Cloud. Initial Data Cloud configuration may require additional time and resources.