Use loyalty program member segments when you want to target customers based on loyalty-specific attributes such as tier, points, or membership status.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, Unlimited,
and Developer Editions with Loyalty Management |
Advantages
- Direct access to loyalty program attributes.
- Simple implementation for loyalty-only campaigns.
Limitations
- Doesn't eliminate duplicate records across multiple contacts.
- Limited integration with other Salesforce products like Marketing Cloud Next and
Personalization.
- Creates redundant work if you migrate to unified individual segments later.
