---
schema_version: "1"
id: f94af2d8bd126f321b6bd14bdb61ca36e58abf9fd1b8b794d24f7e1e34642aea
title: Loyalty Program Member Segments
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_program_member_segments.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_program_member_segments.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7470629d72f4e6138d9af9a39490f0d4d0f9c741911f48f3ec2c910b37904507
description: Use loyalty program member segments when you want to target customers based on loyalty-specific attributes such as tier, points, or membership status.
products:
  - Loyalty Management
release: "264"
---
# Loyalty Program Member Segments

Use loyalty program member segments when you want to target customers based on loyalty-specific attributes such as tier, points, or membership status.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Loyalty Management</td></tr></tbody></table>

## Advantages

- Direct access to loyalty program attributes.
- Simple implementation for loyalty-only campaigns.

## Limitations

- Doesn't eliminate duplicate records across multiple contacts.
- Limited integration with other Salesforce products like Marketing Cloud Next and Personalization.
- Creates redundant work if you migrate to unified individual segments later.