To build an effective loyalty program, understand the aspects that matter to your customers.
A loyalty program consists of these key elements:
- Currencies
- Tier Groups
- Tiers
- Benefits
- Activities
- Loyalty Tier Groups
Loyalty tier groups help you define tiers and the associated tier model for member recognition. - Loyalty Tiers
Tiers categorize loyalty program members based on their loyalty activities. As members engage more with the program, they’re recognized to higher tiers and get more exclusive benefits. - Benefits
Use benefits to reward and motivate loyalty customers when they increase their engagement with the loyalty program. - Events in Loyalty Management
A loyalty event constitutes any member activity that creates a transaction journal. For example, member purchases, social media posts, app downloads, voucher redemptions are all tracked and processed in Loyalty Management as events. Loyalty events also include events performed by automated processes or service reps and not directly performed by members like point expiration, qualifying points, and manual points adjustment.