---
schema_version: "1"
id: d8cd78f0ad3ee0966252ee9c4f1f14c45e2f71befcd5d80e3775e6e0ef3125a8
title: Key Elements of Your Loyalty Program
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_key_elements.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_key_elements.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 501c5bf6924808aaa45d07d3dc48ea72ffcbb65aa042bba5c7173cddc6d3ead2
description: To build an effective loyalty program, understand the aspects that matter to your customers.
products:
  - Loyalty Management
release: "264"
---
# Key Elements of Your Loyalty Program

To build an effective loyalty program, understand the aspects that matter to your customers.

A loyalty program consists of these key elements:

- [Currencies](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_program_currencies.htm&release=264.0.0&type=5 "Loyalty Program Currencies refer to qualifying and non-qualifying currencies associated with the program. Qualifying currency refers to the engagement of a member with the program and is associated with a tier group. Qualifying currency is used for a member’s tier evaluation. Non-qualifying currency refers to the points that the member earns for redemption.")
- Tier Groups
- Tiers
- Benefits
- Activities

- **[Loyalty Tier Groups](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_tier_groups.htm&release=264.0.0&type=5)**  
    Loyalty tier groups help you define tiers and the associated tier model for member recognition.
- **[Loyalty Tiers](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_tiers.htm&release=264.0.0&type=5)**  
    Tiers categorize loyalty program members based on their loyalty activities. As members engage more with the program, they’re recognized to higher tiers and get more exclusive benefits.
- **[Benefits](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_benefits.htm&release=264.0.0&type=5)**  
    Use benefits to reward and motivate loyalty customers when they increase their engagement with the loyalty program.
- **[Events in Loyalty Management](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_events.htm&release=264.0.0&type=5)**  
    A loyalty event constitutes any member activity that creates a transaction journal. For example, member purchases, social media posts, app downloads, voucher redemptions are all tracked and processed in Loyalty Management as events. Loyalty events also include events performed by automated processes or service reps and not directly performed by members like point expiration, qualifying points, and manual points adjustment.