Use individual segments when you need to target customers based on contact or profile attributes without requiring loyalty program context.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, Unlimited,
and Developer Editions with Loyalty Management |
An individual segment represents a single profile or record of a person in your system. For example, a customer might have separate profiles for different brands or channels.
Advantages
- Works with general customer attributes beyond loyalty data.
- Combines data from multiple non-loyalty sources.
- Suitable for broader marketing campaigns.
Limitations
- Doesn't automatically remove duplicate records.
- May require rework when migrating to unified individual segments.
