Run two types of promotions by using Global Promotions Management with Loyalty Management: promotions within loyalty programs and promotions for your entire customer base outside the programs. Marketing managers use the Promotion Console app to design both these promotion types and perform day-to-day operational tasks. Loyalty program managers and marketing managers can also build loyalty-specific promotions from the Loyalty Management app.
Before you design promotions, review these additional requirements and capabilities for using Global Promotions Management with Loyalty Management.
- Map Loyalty Promotion Requirements to Global Promotions Management Features
In addition to standard capabilities, Global Promotions Management supports specific requirements for loyalty programs. Use this mapping to identify the features that help you meet your loyalty program business requirements. - Reward Catalog in Loyalty Management
Marketing managers can track loyalty promotion limits by using auto-generated engagement attributes. - Quick Promotion Wizard in Loyalty Management
After admins turn on Global Promotions Management, the Quick Promotion wizard is enhanced to include Global Promotions Management templates and capabilities. - Personalized Promotion Wizard in Loyalty Management
The Personalized Promotion Wizard follows the same flow as the Quick Promotion Wizard, with one extra step and personalized target values instead of hard-coded values. - Considerations to Use Quick Promotions Wizard in Loyalty Management
Each step of the Quick Promotion wizard provides marketing managers a set of options to design promotions based on your company’s marketing strategy. Here are the loyalty-specific considerations to use the various steps of the wizard.