A loyalty event constitutes any member activity that creates a transaction journal. For
example, member purchases, social media posts, app downloads, voucher redemptions are all tracked
and processed in Loyalty Management as events. Loyalty events also include events performed by
automated processes or service reps and not directly performed by members like point expiration,
qualifying points, and manual points adjustment.
Required Editions
| Available in: Lightning Experience in Enterprise, Performance,
Developer, and Unlimited Editions that have Loyalty Management
enabled.
|
| Event Type |
Description |
| Purchase |
Any purchase-related activity such as taking a flight, staying at a hotel, or making an
online purchase. |
| Redemption |
A member redeeming non-qualifying points for an award. |
| Other engagement activities |
Any other engagement activities. For example, members signing up, posting on social
media, attending a training session, writing a review, or downloading an app. |
| Point expiry and reset of qualifying points |
Expiring non-qualifying points for members based on the ledger’s expiration date or the
member’s last activity date (based on the expiry model).
A reset of qualifying points on a
fixed date or the member’s enrollment anniversary date (based on the tier
model).
|
| Manual adjustments |
Adjusting points or reversing transactions. |
