---
schema_version: "1"
id: 85811a8a27bf84f8d9ece3ad53f88758f587b9fdd21ce018194fb62479b37bc2
title: Events in Loyalty Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/loyalty_events.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.loyalty_events.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 25e5597bf05afb0296ae542cb4aeaf801047141f6b6a3028201f9f88101906a8
description: A loyalty event constitutes any member activity that creates a transaction journal. For example, member purchases, social media posts, app downloads, voucher redemptions are all tracked and processed in Loyalty Management as events. Loyalty events also include events performed by automated processes or service reps and not directly performed by members like point expiration, qualifying points, and manual points adjustment.
products:
  - Loyalty Management
release: "264"
---
# Events in Loyalty Management

A loyalty event constitutes any member activity that creates a transaction journal. For example, member purchases, social media posts, app downloads, voucher redemptions are all tracked and processed in Loyalty Management as events. Loyalty events also include events performed by automated processes or service reps and not directly performed by members like point expiration, qualifying points, and manual points adjustment.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in&nbsp;<strong>Enterprise</strong>,&nbsp;<strong>Performance</strong>, <strong>Developer</strong>, and&nbsp;<strong>Unlimited</strong>&nbsp;Editions that have Loyalty Management enabled.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d52756e64">Event Type</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d52756e67"> Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Event Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e64 ">Purchase</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e67 ">Any purchase-related activity such as taking a flight, staying at a hotel, or making an
            online purchase.</td>

        </tr>
        <tr class="">
          <td data-label="Event Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e64 ">Redemption</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e67 ">A member redeeming non-qualifying points for an award.</td>

        </tr>
        <tr class="">
          <td data-label="Event Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e64 ">Other engagement activities</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e67 ">Any other engagement activities. For example, members signing up, posting on social
            media, attending a training session, writing a review, or downloading an app.</td>

        </tr>
        <tr class="">
          <td data-label="Event Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e64 ">Point expiry and reset of qualifying points</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e67 ">
            <p>Expiring non-qualifying points for members based on the ledger’s expiration date or the
              member’s last activity date (based on the expiry model). </p>
            <p style="margin-bottom:0;">A reset of qualifying points on a
              fixed date or the member’s enrollment anniversary date (based on the tier
              model).</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Event Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e64 ">Manual adjustments</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d52756e67 ">Adjusting points or reversing transactions.</td>

        </tr>
      </tbody>
    </table>

#### See Also

- [_Salesforce Help_: Integrate Loyalty Management with External Systems](https://help.salesforce.com/s/articleView?id=xcloud.bapi_integrate_loyalty_management_with_external_systems.htm&type=5&language=en_US)