Marketing outreach is key to attracting new leads and retaining customers. Whether you want to send a promotion to a loyal customer or reach multiple new leads with an offer, we have tools to help.
Problem: You Spend Too Much Time Retyping the Same Emails
Create an email template once to send a common communication as many times as you want. Use merge fields to personalize the message. Merge fields pull field data like contact name or opportunity value into your message. Insert an email template when you send email from a record page.
Problem: You Want Wide and Simultaneous Marketing Communications Distribution
List email lets you send separate emails to multiple leads or multiple contacts in a single action. You can send up to 200 emails from a contact or lead list view at a time. List email is great for small-scale sales campaigns or basic marketing outreach.
Problem: You Want More Marketing Reach Than List Email Offers
If your marketing efforts outgrow list email, use Campaigns instead. For example, you want to email more than 200 people at once. Or you want to email leads and customers together. And you want to track the success of your outreach. Send list email from a Campaign (instead of a list view) to accomplish these goals. Campaigns also work with Salesforce Marketing Cloud Engagement, Marketing Cloud Account Engagement, or a third-party application in the AppExchange to help you deliver more robust marketing outreach.