---
schema_version: "1"
id: 9d07a72d404d00cf7be20753866588375c2b19203e28bdbef89d5d6b27a61f61
title: Best Practices for Marketing Teams
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/essentials_marketing_best_practices.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.essentials_marketing_best_practices.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cd0b1a18e168efb88dad28d48300b4e326cc97430bbbcc28d01a301b12be492f
description: Marketing outreach is key to attracting new leads and retaining customers. Whether you want to send a promotion to a loyal customer or reach multiple new leads with an offer, we have tools to help.
products:
  - Cross Cloud
release: "264"
---
# Best Practices for Marketing Teams

Marketing outreach is key to attracting new leads and retaining customers. Whether you want to send a promotion to a loyal customer or reach multiple new leads with an offer, we have tools to help.

## Problem: You Spend Too Much Time Retyping the Same Emails

Create an email template once to send a common communication as many times as you want. Use merge fields to personalize the message. Merge fields pull field data like contact name or opportunity value into your message. Insert an email template when you send email from a record page.

## Problem: You Want Wide and Simultaneous Marketing Communications Distribution

List email lets you send separate emails to multiple leads or multiple contacts in a single action. You can send up to 200 emails from a contact or lead list view at a time. List email is great for small-scale sales campaigns or basic marketing outreach.

## Problem: You Want More Marketing Reach Than List Email Offers

If your marketing efforts outgrow list email, use Campaigns instead. For example, you want to email more than 200 people at once. Or you want to email leads and customers together. And you want to track the success of your outreach. Send list email from a Campaign (instead of a list view) to accomplish these goals. Campaigns also work with Salesforce Marketing Cloud Engagement, Marketing Cloud Account Engagement, or a third-party application in the AppExchange to help you deliver more robust marketing outreach.

#### See Also

- [Email Templates](https://help.salesforce.com/s/articleView?id=sales.email_templates_landing_page.htm&type=5&language=en_US)
- [Send List Email in Lightning Experience](https://help.salesforce.com/s/articleView?id=sales.email_list_email.htm&type=5&language=en_US)
- [Get to Know Salesforce Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_def.htm&type=5&language=en_US)