Contacts are individual people you communicate with to move a business deal forward. If you work with other businesses, Contacts are associated with Accounts, or companies you’re doing business with.
Why Do We Use Them?
Human-to-human conversations create, transact and close business deals. (The robots haven’t taken over yet). Contact records help you track all of the conversations and transactions you’ve had with another person.
Why Are They Important?
Tracking your communication with another person ensures that you don’t repeat yourself, bombard a prospective customer with emails, or otherwise hinder a positive experience. You can know exactly where you stand with this person by reviewing their contact record.