---
schema_version: "1"
id: 52ee668a8834e9df7a62b0555028177ef60f4ae6fc6f903d84cd61583db79bc0
title: Know Exactly Who You’re Talking to with Contacts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/essentials_contacts.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.essentials_contacts.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a3c9c48422de302f974e67c5b08cc935f4bd870180b1b25a1750d38740cb270b
description: Contacts are individual people you communicate with to move a business deal forward. If you work with other businesses, Contacts are associated with Accounts, or companies you’re doing business with.
products:
  - Cross Cloud
release: "264"
---
# Know Exactly Who You’re Talking to with Contacts

Contacts are individual people you communicate with to move a business deal forward. If you work with other businesses, Contacts are associated with Accounts, or companies you’re doing business with.

## Why Do We Use Them?

Human-to-human conversations create, transact and close business deals. (The robots haven’t taken over yet). Contact records help you track all of the conversations and transactions you’ve had with another person.

## Why Are They Important?

Tracking your communication with another person ensures that you don’t repeat yourself, bombard a prospective customer with emails, or otherwise hinder a positive experience. You can know exactly where you stand with this person by reviewing their contact record.

#### See Also

- [Manage Contacts](https://help.salesforce.com/articleView?id=sales_core_manage_contacts.htm&language=en_US)
- [Things to Know About Contacts](https://help.salesforce.com/articleView?id=contacts_supplemental.htm&language=en_US)