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Data Deletion for Data Cloud

Delete shoppers’ personal data when it's necessary to comply with various data protection and privacy regulations. We give you examples of common requests and things to consider. That way, you can determine a plan of action for complying with the regulations that apply to you.

Required Editions

Available in: All Editions

Data protection and privacy regulations can require you to delete customers’ personal data when customers request it, or when it’s no longer necessary to keep. We’ve listed a few of the regulations that are important to many companies collecting and processing their customers’ data.

  • General Data Protection Regulation (GDPR), European Union
  • Personal Information Protection Act (PIPA), Japan
  • Privacy Act, Australia
  • Personal Information Protection and Electronic Documents Act (PIPEDA), Canada

If you have customers or users who want the data that you’ve collected on them deleted, review these common requests and their related procedures.

Common Customer Request Actions to Consider Things to Consider
A consumer wants my business to delete her personal data. Considerations for Deleting Contacts
  • Delete personal data from the customer’s contact record.
  • Delete the customer data from all Data Cloud profiles.
  • Consider the time frame for deleting copies of the data from source systems.
  • If you’ve stored the customer’s data in other areas of Salesforce, delete that data too.
  • If the customer data is stored in external systems, ask those data vendors to remove the data.
My customer has requested their personal data be deleted. I store customer data in Marketing Cloud Engagement and use the Marketing Cloud Connector to ingest data into Data Cloud. Requesting Data Deletion

Submit data deletion requests first to Data Cloud. After 48 hours, submit data deletion requests to Marketing Cloud Engagement. This cadence prevents the reintroduction of marketing subscribers into Data Cloud.

Note
Note It can take up to 90 days to process your request. In the interim, some records submitted for deletion remain visible.

See Also