---
schema_version: "1"
id: 3117bab13f0c50b1bee949ea988c379619073a89611b45988b679ee03c3dc2a2
title: Data Deletion for Data Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/xcloud/264-0-0/data_deletion_c360_audiences.md
canonical_url: https://help.salesforce.com/s/articleView?id=xcloud.data_deletion_c360_audiences.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8c8baf63e3422d396021a77bb33125560a1cc14e8e123818516f10bfa28a70fb
description: Delete shoppers’ personal data when it's necessary to comply with various data protection and privacy regulations. We give you examples of common requests and things to consider. That way, you can determine a plan of action for complying with the regulations that apply to you.
products:
  - Security
  - Cross Cloud
release: "264"
---
# Data Deletion for Data Cloud

Delete shoppers’ personal data when it's necessary to comply with various data protection and privacy regulations. We give you examples of common requests and things to consider. That way, you can determine a plan of action for complying with the regulations that apply to you.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Editions</td></tr></tbody></table>

Data protection and privacy regulations can require you to delete customers’ personal data when customers request it, or when it’s no longer necessary to keep. We’ve listed a few of the regulations that are important to many companies collecting and processing their customers’ data.

- General Data Protection Regulation (GDPR), European Union
- Personal Information Protection Act (PIPA), Japan
- Privacy Act, Australia
- Personal Information Protection and Electronic Documents Act (PIPEDA), Canada

If you have customers or users who want the data that you’ve collected on them deleted, review these common requests and their related procedures.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d18405e75">Common Customer Request</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d18405e78">Actions to Consider</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d18405e81">Things to Consider</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d18405e75 ">A consumer wants my business to delete her personal data.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d18405e78 ">
            <a href="https://help.salesforce.com/s/articleView?id=sales.contacts_del.htm&amp;type=5&amp;language=en_US" target="_blank">Considerations for Deleting
              Contacts</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d18405e81 ">
            <ul>
              <li>Delete personal data from the customer’s contact record.</li>

              <li>Delete the customer data from all Data Cloud profiles.</li>

              <li>Consider the time frame for deleting copies of the data from source systems. </li>

              <li>If you’ve stored the customer’s data in other areas of Salesforce, delete that
                data too. </li>

              <li>If the customer data is stored in external systems, ask those data vendors to
                remove the data.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Common Customer Request" class="slds-cell-wrap" style="vertical-align:top;" headers="d18405e75 ">My customer has requested their personal data be deleted. I store customer data
            in Marketing Cloud Engagement and use the Marketing Cloud Connector to ingest data
            into Data Cloud.</td>

          <td data-label="Actions to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d18405e78 ">
            <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_data_deletion_request.htm&amp;type=5&amp;language=en_US" target="_blank">Requesting Data
              Deletion</a>
          </td>

          <td data-label="Things to Consider" class="slds-cell-wrap" style="vertical-align:top;" headers="d18405e81 ">
            <p>Submit data deletion requests first to Data Cloud. After 48 hours, submit data
              deletion requests to Marketing Cloud Engagement. This cadence prevents the
              reintroduction of marketing subscribers into Data Cloud. </p>
            <div class="slds-box slds-box_x-small slds-theme_shade slds-m-top_medium slds-m-bottom_medium">
              <div class="slds-media slds-media_responsive">
                <div class="slds-media__figure"><span class="slds-icon_container slds-icon_container_circle slds-icon-note-note"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-xcloud-data_protection_and_privacy-264-0-0-production-enus/27d1bf87-a47b-491a-8339-f53ef6540aec/images/icon_note.png" alt="Note"></span></div>
                <div class="slds-media__body" style="padding-top:.5rem;padding-bottom:.5rem;"><span class="slds-text-title_caps">Note</span> It can take up to 90
                  days to process your request. In the interim, some records submitted for deletion
                  remain visible.</div>
              </div>
            </div>
          </td>

        </tr>
      </tbody>
    </table>

#### See Also

- [_Salesforce Help_: Requesting Data Deletion or Right to Be Forgotten](https://help.salesforce.com/s/articleView?id=data.c360_a_data_deletion_request.htm&type=5&language=en_US)