The Predictions for Member Engagement app provides predictive insights that help you strategize and improve member engagement in a loyalty program.
Required Editions
| Available in: Developer, Enterprise, Performance, and Unlimited editions that have Loyalty Management enabled. |
Note The predictions you see in the app are only for Individual and Corporate member
types.
Member Engagement
The Member Engagement dashboard visualizations help you identify factors affecting your members’ engagement and devise strategies to improve it. Get predictions on member engagement based on demographics, enrollment channel, transaction KPIs, membership duration, tiers, states, and cities.
Feature Variables
The generated dataset includes the following data.
| Variable Name | Data Type | Description |
|---|---|---|
| Member is Inactive | Boolean | Indicates if the member is inactive. |
| Membership Duration (Days) | Numeric | Total membership duration in days. |
| Enrollment Channel | Text | Channel through which the member has enrolled for the program. |
| Member Type | Text | Type of the membership. |
| Members Referred | Numeric | Number of other members referred by the member. |
| Is a Referral | Boolean | Indicates if the member joined the program through a referral. |
| Age | Numeric | The age of the loyalty program member. |
| State/Province & City | Text | Member’s billing state and city. |
| Total Transactions | Numeric | Total transactions during the membership. |
| Total Transaction Amount | Numeric | Total transaction amount during the membership. |
| Days Since Last Transaction | Numeric | Number of days since the member made their last transaction. |
| NQP Accrued | Numeric | Total non-qualifying points accrued during the selected period. |
| NQP Redeemed | Numeric | Total non-qualifying points redeemed during the selected period. |
| Transaction Amount | Numeric | Total transaction amount for the selected period. |
| Accruals | Numeric | Number of accrual transactions in the selected period. |
| Redemptions | Numeric | Number of redemption transactions in the selected period. |
| Expired Points | Numeric | Total points expired in the selected period. |
| Average Time Between Accrual or Redemption Transactions | Numeric | The average number of days between accrual or redemption transactions in the selected period. |
| Accruals in Prev Period | Numeric | Number of accrual transactions in the previous period. |
| Redemptions in Prev Period | Numeric | Number of redemption transactions in the previous period. |
| Transaction Amt in Prev Period | Numeric | Total transaction amount for the previous period. Note The previous period is relative
to the period selected in the duration filter.
|
| NQP Accrued in Prev Period | Numeric | Total non-qualifying points accrued during the previous period. |
| NQP Redeemed in Prev Period | Numeric | Total non-qualifying points redeemed during the previous period. |
| NQP Expired in Prev Period | Numeric | Total points expired in the previous period. |
| Average Time Between Accrual or Redemption Transactions – Prev Period | Numeric | The average number of days between accrual or redemption transactions in the previous period. |
| Tier Name | Text | Name of the program tier |
| Months in Tier | Numeric | Number of months the member has been in the tier. |
| NQP Balance | Numeric | Total non-qualifying points balance for the member. |
| Latest NPS | Numeric | Latest net promoter score for the member. |
| Overall NPS | Numeric | The overall net promoter score for the program. |
| Latest CSAT Score | Numeric | Latest customer satisfaction score for the program. |
| Avg CSAT Score | Numeric | The average customer satisfaction score for the program. |