Learn how recruiting territories can help your institution meet its admissions goals.
Building relationships is at the heart of recruitment. Your institution sets admissions goals and your recruiters build relationships to support those goals. Relationships are built with prospective students and their parents or guardians, counselors, and leaders from other institutions.
Admissions Connect includes Enterprise Territory Management to help you assign territories, focus on building relationships, and track key success metrics. With reports, you can easily see the number of applications received and the number of students within a specific territory or outreach program. These metrics can help recruiters predict and identify which relationships they need to focus on the most and how to best engage with a group of prospective students.
Enterprise Territory Management also gives you the advantage of being able to use your territory data alongside other departments’ data. For example, you can identify students who were admitted but haven’t filled out a housing application or signed up for an orientation. Recruiters can reach out to these students directly and save them from summer melt.
If you’re familiar with Salesforce, you might be asking yourself if this is the same Enterprise Territory Management that Sales Cloud uses. Yes, it is! The tool was created to help companies manage and maintain their sales territories. The awesome thing about Admissions Connect is that you get to use core Salesforce features like Enterprise Territory Management. And when you think about it, a company’s sales territory is really no different from a recruiting territory: Both define a region or focus area to target marketing and outreach program efforts.
Now let’s learn how to implement and use Enterprise Territory Management.