Integration of Prospecting Center and Data 360

Prospecting Center, powered by Data 360, uses various external and internal signals to calculate scores, which in turn enables sales reps to allocate their time more effectively and drive better outcomes in their sales efforts.

Required Editions

Available in: Lightning Experience
Available with Sales Engagement, which is included with Sales in Performance, Unlimited Editions, Agentforce 1 Edition, and available for an extra cost in Professional and Enterprise Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.
Important
Important Prospecting Center is scheduled for retirement in all Salesforce orgs as of April, 2026. For existing customers, Prospecting Center remains available till April 2027.
Prospecting Center integration with Data 360

Sales integrates seamlessly with Data 360 to empower sales reps with enriched prospect data. By syncing sales data with third-party data sources, Prospecting Center provides unified insights and advanced segmentation. This process allows sales reps to identify high-potential prospects more effectively, improve account scoring, and tailor their engagement strategies for better conversion rates. The integration ensures a quick transition to more intelligent and data-driven sales processes.