Generate Leads with Buyer Assistant

Buyer Assistant bots include CRM-powered dialogs and automation flows that notify relevant team members when a customer is chatting, route leads to your sales team, and schedule customer meetings. After you create a buyer assistant, personalize the conversation experience and adjust the built-in flows to meet your business needs. To set up your buyer assistant quickly, use the guided onboarding experience.

Required Editions

Available in: Lightning Experience
Available with Sales in Performance and Unlimited Editions
Available with Sales Engagement, which is available in Performance and Unlimited Editions, and for an extra cost in Professional and Enterprise Editions
User Permissions Needed
To build and manage Buyer Assistant bots:

View Setup OR Lightning User Experience

AND

Customize Application OR Modify Metadata OR Manage Bots

  1. From Setup, in the Quick Find box, enter Buyer, and then select Buyer Assistant (Beta).
  2. To create a buyer assistant for the web, click Create.
  3. Follow the guided onboarding experience. After you create your assistant, assign the Messaging for In-App and Web User permission set to your sales team and to the sales leaders who supervise your team.
  4. To continue setting up your buyer assistant, see Setting Up a Buyer Assistant.