Before you send email from Salesforce, it’s important to ensure that your email gets to
your recipient’s inbox. Make sure that you comply with commercial email regulations. Learn about
common deliverability hurdles and how to protect your email reputation.
Required Editions
| Available in: both Salesforce Classic and
Lightning Experience |
| Available in: all editions |
- Commercial Email Regulation Considerations
Sending unsolicited email puts your brand and company at risk. Consumers are increasingly aware of legislation regulating commercial email and intolerant of unsolicited mail in their inboxes. Repeated unsolicited emails can lead to complaints and Internet Service Providers (ISPs) blocking your emails. Learn some basic steps you can take as part of your compliance with regulations affecting commercial email like the CAN-SPAM Act and GDPR.
- Common Email Deliverability Hurdles
Review common obstacles to delivering your email to your recipient’s inbox. Understand what you can do to help your users receive all the email you send from Salesforce.
- Guidelines for Protecting Your Email Reputation
One of the main drivers for email deliverability is the reputation of your IP and domain. When an email is sent, it is associated with a particular IP and domain. The IPs used for email delivery gain a reputation over time, as does your domain.
