Switching to Customizable Campaign Influence

Look at the differences between the two Campaign Influence features and consider what steps are necessary to prepare for transition.

Required Editions

Available in: Salesforce Classic and Lightning Experience
Available in: Salesforce Professional, Enterprise, Performance, Unlimited, and Developer Editions

Feature Differences

Customizable Campaign Influence offers a few capabilities that aren’t found in the original version of Campaign Influence 1.0.

Feature Campaign Influence Customizable Campaign Influence
Available in Salesforce Classic Checkmark Checkmark
Available in Lightning Experience   Checkmark
Primary Campaign Source model Checkmark Checkmark
Primary Campaign Source field appears on related list (Opportunity records) Checkmark  
Auto-association with opportunities Checkmark Checkmark
Multiple Attribution Models   Checkmark
Flexible Influence Attribution   Checkmark
Locked Models   Checkmark
API Access   Checkmark

Prepare to Switch

In addition, there are differences in how the feature looks and its expected behavior.

  • User Permissions—Consider whether a user needs access to edit a campaign or opportunity to create campaign influence records. Identify users with View permissions and verify their needs.
  • Report Filters—The new Customizable Campaign Influence models aren’t compatible with Campaign Influence 1.0 reports. Create reports that use the new objects and fields.
  • Related Lists—The new Customizable Campaign Influence related lists are different from the lists used with Campaign Influence 1.0. Revisit your page layouts and make sure that the correct related lists are added.
  • Data Discrepancy—Previously, campaign influence records were created each time a primary campaign source or contact role was identified, even if the same record existed. Customizable Campaign Influence enforces unique relationships in a way that CI 1.0 didn’t, so some values can differ from your previous experience.