Create flexible outbound campaigns with custom templates and maintain brand consistency with custom branding across all your communications. Keep working while engagement resources generate in the background, and send common messages with an all-purpose template.
- Create Flexible Outbound Campaigns with Custom Templates
Build custom outbound engagement templates by selecting existing flows or campaigns or starting from prebuilt templates. Run flows that users can trigger directly from list views, so teams can send communications themselves without building a new campaign each time. - Maintain Brand Consistency Across All Outbound Communications with Custom Branding
Apply your brand to outbound engagements, making sure every communication reflects your brand identity. Create and manage your brands in Marketing Cloud Next. Reduce setup time by configuring sender details and communication subscriptions directly in the outbound engagement modal, without editing flows. - Run Outbound Engagements in the Background and Keep Working
Outbound engagements and templates are now created asynchronously in the background. Continue working while creation completes, and receive an automatic notification when it finishes. - Simplify Communications with Generic Events
Use a generic event in flows to create outbound engagement templates for basic sending use cases. Send messages from a list view, such as a thank-you message when a member redeems a reward, without defining complex, event-specific types. - Message Multiple Customers at Once from List Views
Reach many people in a single step instead of messaging them one at a time. Use the Send Message action on supported list views to send bulk communications to loyalty program members, contacts, or people tied to other records. For example, send account statements or reminders without leaving the list page. - New and Changed Objects in Outbound Engagement
Do more with the new and updated Outbound Engagement objects.