---
schema_version: "1"
id: 7f9b6caf70f100b968d18e3f66bbc4c6777d0609a309a18257ba40a2c674b051
title: Outbound Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_outbound_engagement.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2acaec45160b7a47c5bf45ff64e6b5bcc7e765192a677e0970ec8214a3d70265
description: Create flexible outbound campaigns with custom templates and maintain brand consistency with custom branding across all your communications. Keep working while engagement resources generate in the background, and send common messages with an all-purpose template.
products:
  - Cross Cloud
release: "264"
---
# Outbound Engagement

Create flexible outbound campaigns with custom templates and maintain brand consistency with custom branding across all your communications. Keep working while engagement resources generate in the background, and send common messages with an all-purpose template.

- **[Create Flexible Outbound Campaigns with Custom Templates](https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement_custom_templates.htm&release=264.0.0&type=5)**  
    Build custom outbound engagement templates by selecting existing flows or campaigns or starting from prebuilt templates. Run flows that users can trigger directly from list views, so teams can send communications themselves without building a new campaign each time.
- **[Maintain Brand Consistency Across All Outbound Communications with Custom Branding](https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement_custom_branding.htm&release=264.0.0&type=5)**  
    Apply your brand to outbound engagements, making sure every communication reflects your brand identity. Create and manage your brands in Marketing Cloud Next. Reduce setup time by configuring sender details and communication subscriptions directly in the outbound engagement modal, without editing flows.
- **[Run Outbound Engagements in the Background and Keep Working](https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement_async_processing.htm&release=264.0.0&type=5)**  
    Outbound engagements and templates are now created asynchronously in the background. Continue working while creation completes, and receive an automatic notification when it finishes.
- **[Simplify Communications with Generic Events](https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement_generic_events.htm&release=264.0.0&type=5)**  
    Use a generic event in flows to create outbound engagement templates for basic sending use cases. Send messages from a list view, such as a thank-you message when a member redeems a reward, without defining complex, event-specific types.
- **[Message Multiple Customers at Once from List Views](https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement_list_view_mass_actions.htm&release=264.0.0&type=5)**  
    Reach many people in a single step instead of messaging them one at a time. Use the Send Message action on supported list views to send bulk communications to loyalty program members, contacts, or people tied to other records. For example, send account statements or reminders without leaving the list page.
- **[New and Changed Objects in Outbound Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_outbound_engagement_objects.htm&release=264.0.0&type=5)**  
    Do more with the new and updated Outbound Engagement objects.