View real customer engagement with the SMS click rate metric that separates human clicks from automated bot activity. With new human-verified and bot-generated click metrics in Data Cloud, you can report on true customer interest and configure your SMS and MMS flows to respond only when a real person taps a link.
Where: This change applies to Salesforce Enterprise and Unlimited editions with:
- Marketing Cloud Next Growth and Advanced editions with the Salesforce Foundations and SMS add-ons
- Marketing Cloud Account Engagement Growth, Plus, Advanced, or Premium editions with the Salesforce Foundations and SMS add-ons
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations and SMS add-ons