---
schema_version: "1"
id: f850da44e27e6c176311f61fcc27be9935f27f1add4e94875b81d9774df8ef52
title: Measure Accurate SMS Click Rates with Bot Click Detection
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_sms_bot_click_detection.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_sms_bot_click_detection.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f9ab3e20190da4c3049ea81cf4c220854dc120adfb0ee8af25db356cd6a31949
description: View real customer engagement with the SMS click rate metric that separates human clicks from automated bot activity. With new human-verified and bot-generated click metrics in Data Cloud, you can report on true customer interest and configure your SMS and MMS flows to respond only when a real person taps a link.
products:
  - Cross Cloud
release: "264"
---
# Measure Accurate SMS Click Rates with Bot Click Detection

View real customer engagement with the SMS click rate metric that separates human clicks from automated bot activity. With new human-verified and bot-generated click metrics in Data Cloud, you can report on true customer interest and configure your SMS and MMS flows to respond only when a real person taps a link.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with:

- Marketing Cloud Next Growth and Advanced editions with the Salesforce Foundations and SMS add-ons
- Marketing Cloud Account Engagement Growth, Plus, Advanced, or Premium editions with the Salesforce Foundations and SMS add-ons
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations and SMS add-ons