Build Personalization Once and Reuse It Across Every Channel

Access data sources, build expressions, and create dynamic content blocks once, and then reuse them in your SMS, WhatsApp, RCS, push, and in-app messages in Content Builder. The Data Sources tab organizes Salesforce records, data graphs, offers, Apex, events, and activations into Inputs, Data, and Expressions so you find and apply them the same way in every channel. Use content resource picker to insert merge fields and expressions across every channel. Personalization tokens and dynamic content blocks resolve to the same values for the same recipient across channels. Set up UTM link parameters once, and Marketing Cloud appends them automatically to every tracked link in any content across your workspaces.