---
schema_version: "1"
id: 6d840351c9a0ed4325789fb82feedffe025ec586ee2fee01d4c511ec12d38cff
title: Build Personalization Once and Reuse It Across Every Channel
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_reuse_personalization.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_reuse_personalization.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fb413c209bd00f096b500726b57e013a3851ff12060f27ec217d1787e17eccb9
description: Access data sources, build expressions, and create dynamic content blocks once, and then reuse them in your SMS, WhatsApp, RCS, push, and in-app messages in Content Builder. The Data Sources tab organizes Salesforce records, data graphs, offers, Apex, events, and activations into Inputs, Data, and Expressions so you find and apply them the same way in every channel. Use content resource picker to insert merge fields and expressions across every channel. Personalization tokens and dynamic content blocks resolve to the same values for the same recipient across channels. Set up UTM link parameters once, and Marketing Cloud appends them automatically to every tracked link in any content across your workspaces.
products:
  - Cross Cloud
release: "264"
---
# Build Personalization Once and Reuse It Across Every Channel

Access data sources, build expressions, and create dynamic content blocks once, and then reuse them in your SMS, WhatsApp, RCS, push, and in-app messages in Content Builder. The Data Sources tab organizes Salesforce records, data graphs, offers, Apex, events, and activations into Inputs, Data, and Expressions so you find and apply them the same way in every channel. Use content resource picker to insert merge fields and expressions across every channel. Personalization tokens and dynamic content blocks resolve to the same values for the same recipient across channels. Set up UTM link parameters once, and Marketing Cloud appends them automatically to every tracked link in any content across your workspaces.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with:

- Marketing Cloud Next Growth and Advanced editions with the Salesforce Foundations add-on
- Marketing Cloud Account Engagement Growth, Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on