Execute Diverse Strategies with Goal-Driven Marketing Programs

Build planning hierarchies tailored to different parts of your marketing organization, so each team executes their marketing plans the way they prefer. Marketers can design marketing programs at different hierarchy levels to translate strategy into marketing work that your teams own and run. Set program goals to break down the strategy into tangible targets, then watch the results roll up automatically to reveal progress across the entire hierarchy.

Where: This change applies to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Advanced edition.

When: This functionality is available starting in late October 2026.

Program details showing organizational hierarchy and goal progress across planning levels.
Three marketing goals with progress tracking in a program.