---
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title: Execute Diverse Strategies with Goal-Driven Marketing Programs
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_pln_oper_hierarchy_programs_goals.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_hierarchy_programs_goals.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: af5ca00b9e1cf0963af48cde9bff4772a89794b00782f918c3b3fe30f369ca00
description: Build planning hierarchies tailored to different parts of your marketing organization, so each team executes their marketing plans the way they prefer. Marketers can design marketing programs at different hierarchy levels to translate strategy into marketing work that your teams own and run. Set program goals to break down the strategy into tangible targets, then watch the results roll up automatically to reveal progress across the entire hierarchy.
products:
  - Cross Cloud
release: "264"
---
# Execute Diverse Strategies with Goal-Driven Marketing Programs

Build planning hierarchies tailored to different parts of your marketing organization, so each team executes their marketing plans the way they prefer. Marketers can design marketing programs at different hierarchy levels to translate strategy into marketing work that your teams own and run. Set program goals to break down the strategy into tangible targets, then watch the results roll up automatically to reveal progress across the entire hierarchy.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Advanced edition.

**When:** This functionality is available starting in late October 2026.

![Program details showing organizational hierarchy and goal progress across planning levels.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-264-0-0-production-enus/550ba85b-db1a-4608-9cd4-9a65ec96e1fa/salesforce_release_notes/images/rn_mktg_pln_oper_hierarchy.png)

![Three marketing goals with progress tracking in a program.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-264-0-0-production-enus/550ba85b-db1a-4608-9cd4-9a65ec96e1fa/salesforce_release_notes/images/rn_mktg_pln_oper_goal.png)

#### See Also

- [_Salesforce Help:_ Planning Hierarchies in Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_hierarchy.htm&language=en_US)
- [_Salesforce Help:_ Marketing Programs in Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_programs.htm&language=en_US)
- [_Salesforce Help:_ Marketing Goals in Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_goals.htm&language=en_US)
- [New and Changed Objects](https://help.salesforce.com/s/articleView?id=release-notes.rn_api_objects.htm&release=264.0.0&type=5 "Access more data through these new and changed standard objects.")
- [Tooling API New and Changed Objects](https://help.salesforce.com/s/articleView?id=release-notes.rn_api_tooling_new_and_changed_objects.htm&release=264.0.0&type=5 "Access more metadata through these new and changed Tooling API objects.")
- [_Connect REST API Developer Guide:_ Marketing Planning and Operations Connect REST API](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_goals.htm&language=en_US)