Connect Campaigns to Programs and Goals They Support

Execute day-to-day campaign work from a dedicated Planning and Operations tab. You can connect campaigns to their programs so your team sees the strategic context each campaign supports. Cascade campaign results up through program goals to reveal each campaign's contribution to company strategy and business objectives.

Where: This change applies to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Advanced edition.

When: This functionality is available starting in late October 2026.

Planning and Operations area in a campaign showing program connection and work tracking.