---
schema_version: "1"
id: ad83c8e3b4fa7f73f5da1cbffaa86999ae6c6d300f5dd17d27dbc015447fd325
title: Connect Campaigns to Programs and Goals They Support
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_pln_oper_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_campaigns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 46878caffc520bfc6606b8a22733059b1ed05a78512c3ba1fc9533b624ef5cb3
description: Execute day-to-day campaign work from a dedicated Planning and Operations tab. You can connect campaigns to their programs so your team sees the strategic context each campaign supports. Cascade campaign results up through program goals to reveal each campaign's contribution to company strategy and business objectives.
products:
  - Cross Cloud
release: "264"
---
# Connect Campaigns to Programs and Goals They Support

Execute day-to-day campaign work from a dedicated Planning and Operations tab. You can connect campaigns to their programs so your team sees the strategic context each campaign supports. Cascade campaign results up through program goals to reveal each campaign's contribution to company strategy and business objectives.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Advanced edition.

**When:** This functionality is available starting in late October 2026.

![Planning and Operations area in a campaign showing program connection and work tracking.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-264-0-0-production-enus/550ba85b-db1a-4608-9cd4-9a65ec96e1fa/salesforce_release_notes/images/rn_mktg_pln_oper_campaign.png)

#### See Also

- [_Salesforce Help:_ Plan and Operate Campaigns in Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_campaigns.htm&language=en_US)
- [New and Changed Objects](https://help.salesforce.com/s/articleView?id=release-notes.rn_api_objects.htm&release=264.0.0&type=5 "Access more data through these new and changed standard objects.")
- [_Connect REST API Developer Guide:_ Marketing Planning and Operations Connect REST API](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_components_goals.htm&language=en_US)