Use the Marketing Planning and Operations agent to build connected marketing programs and goals aligned with your company's planning hierarchies. You can create tiered programs and goals that cascade from company leaders to your teams, or standalone programs and goals focused on targeted business objectives. The agent gives back time to your team for strategy and creative work instead of manual planning tasks.
Where: This change applies to Salesforce Enterprise and Unlimited editions with the Agentforce for Marketing add-on and:
- Marketing Cloud Next Advanced edition with the Salesforce Foundations add-on
- Marketing Cloud Account Engagement Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on
Marketing Cloud Next Advanced edition and the Agentforce for Marketing add-on.
When: This functionality is available starting in late October 2026.