---
schema_version: "1"
id: e50b0d20b8cf14e1044c1890fba3b40e19d2335fecb6d97dbf2ee4ac0f952ddd
title: Turn Marketing Strategy Into Executable Plans with Agentforce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_pln_oper_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5cb785e375259bdee9fd0740617d163835c5e1f502a55de1c405386908f6fd1e
description: Use the Marketing Planning and Operations agent to build connected marketing programs and goals aligned with your company's planning hierarchies. You can create tiered programs and goals that cascade from company leaders to your teams, or standalone programs and goals focused on targeted business objectives. The agent gives back time to your team for strategy and creative work instead of manual planning tasks.
products:
  - Cross Cloud
release: "264"
---
# Turn Marketing Strategy Into Executable Plans with Agentforce

Use the Marketing Planning and Operations agent to build connected marketing programs and goals aligned with your company's planning hierarchies. You can create tiered programs and goals that cascade from company leaders to your teams, or standalone programs and goals focused on targeted business objectives. The agent gives back time to your team for strategy and creative work instead of manual planning tasks.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with the Agentforce for Marketing add-on and:

- Marketing Cloud Next Advanced edition with the Salesforce Foundations add-on
- Marketing Cloud Account Engagement Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on

Marketing Cloud Next Advanced edition and the Agentforce for Marketing add-on.

**When:** This functionality is available starting in late October 2026.

#### See Also

- [_Salesforce Help:_ Set Up the Marketing Planning and Operations Agent](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_agent.htm&language=en_US)