Choose the Best Content with Recommenders

Automatically select the best content for each email recipient at send time. ML-based Recommenders use each recipient's profile and engagement history to pick an optimal image file from a pool that you define. The recommender keeps learning from opens and clicks to improve future selections.

Where: This change applies to Salesforce Enterprise and Unlimited editions with:

  • Marketing Cloud Next Growth and Advanced editions with the Salesforce Foundations add-on
  • Marketing Cloud Account Engagement Growth, Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
  • Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on