---
schema_version: "1"
id: ab0aed1fd07f49dbba0631a21a072685b0592526bfda1d89fd4588f017892de1
title: Choose the Best Content with Recommenders
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_choose_with_recommenders.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_choose_with_recommenders.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e42454b1cba158cde69f0ecadc0d29f42b3e3c76335f7e8d08ebc662aeda7ab4
description: Automatically select the best content for each email recipient at send time. ML-based Recommenders use each recipient's profile and engagement history to pick an optimal image file from a pool that you define. The recommender keeps learning from opens and clicks to improve future selections.
products:
  - Cross Cloud
release: "264"
---
# Choose the Best Content with Recommenders

Automatically select the best content for each email recipient at send time. ML-based Recommenders use each recipient's profile and engagement history to pick an optimal image file from a pool that you define. The recommender keeps learning from opens and clicks to improve future selections.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with:

- Marketing Cloud Next Growth and Advanced editions with the Salesforce Foundations add-on
- Marketing Cloud Account Engagement Growth, Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on