Deliver highly targeted campaigns by applying first-party Data 360 audience segments directly to media plans. Eliminate manual metadata imports and redundant local storage by automatically mapping Data 360 Segment IDs to downstream ad server IDs on order submission. Build a precision-targeting foundation on your own first-party data and significantly reduce custom integration overhead.
Where: This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud — Advanced. This feature also requires Data 360 Provisioning or Data 360 Starter and Customer Data 360 for Marketing — Ad Audience.
Note Ad targeting with Data 360 audience segments is a pilot or beta service that
is subject to the Beta Services Terms at Agreements -
Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and
applicable terms in the Product Terms Directory. Use of this pilot or beta service is at the
Customer's sole discretion.