---
schema_version: "1"
id: 46a39a43ff72f85c7d5d0306a718124d17828aa10d35a658d96ba4480780f1cd
title: Optimize Ad Targeting with Data 360 Audience Segments (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_media_targeting_data_360.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_media_targeting_data_360.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 650971646c4ec85b56af50ebca852360840bc4ce2cb8201b8b7f6ec228da4f1b
description: Deliver highly targeted campaigns by applying first-party Data 360 audience segments directly to media plans. Eliminate manual metadata imports and redundant local storage by automatically mapping Data 360 Segment IDs to downstream ad server IDs on order submission. Build a precision-targeting foundation on your own first-party data and significantly reduce custom integration overhead.
products:
  - Cross Cloud
release: "264"
---
# Optimize Ad Targeting with Data 360 Audience Segments (Beta)

Deliver highly targeted campaigns by applying first-party Data 360 audience segments directly to media plans. Eliminate manual metadata imports and redundant local storage by automatically mapping Data 360 Segment IDs to downstream ad server IDs on order submission. Build a precision-targeting foundation on your own first-party data and significantly reduce custom integration overhead.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud — Advanced. This feature also requires Data 360 Provisioning or Data 360 Starter and Customer Data 360 for Marketing — Ad Audience.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-264-0-0-production-enus/550ba85b-db1a-4608-9cd4-9a65ec96e1fa/images/icon_note.png)

Note Ad targeting with Data 360 audience segments is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

#### See Also

- [_Salesforce Help_: Data 360 Target Segment Integration (Beta)](https://help.salesforce.com/s/articleView?id=ind.media_ad_sales_management_data_360_taregt_segment_config_about.htm&language=en_US)