Meta is now charging on a per-message basis for WhatsApp service messages and utility messages sent within the Customer Service Window. These message types were previously free. As a result, on November 1, 2026, Salesforce is updating its pricing to reflect Meta’s new charges. If you exceed your entitlements, message delivery continues, however overage billing can apply.
Where: This change applies to Marketing Cloud Engagement, Marketing Cloud Next Growth, and Advanced editions.
When: Meta's charges take effect on October 1, 2026. Salesforce's updated pricing takes effect on November 1, 2026.