---
schema_version: "1"
id: cb799f4527d8ebb715bc284e1eb9c3437d9bcbc7e4996734d885e3b0c96b1435
title: Prepare for WhatsApp Service and Utility Message Pricing Changes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mce_whatsapp_pricing_utility_services.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_whatsapp_pricing_utility_services.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3ad8658665b694be1cda3282558a6bf3295cc705fc1b8fe3b9b84a3060b79356
description: Meta is now charging on a per-message basis for WhatsApp service messages and utility messages sent within the Customer Service Window. These message types were previously free. As a result, on November 1, 2026, Salesforce is updating its pricing to reflect Meta’s new charges. If you exceed your entitlements, message delivery continues, however overage billing can apply.
products:
  - Cross Cloud
release: "264"
---
# Prepare for WhatsApp Service and Utility Message Pricing Changes

Meta is now charging on a per-message basis for WhatsApp service messages and utility messages sent within the Customer Service Window. These message types were previously free. As a result, on November 1, 2026, Salesforce is updating its pricing to reflect Meta’s new charges. If you exceed your entitlements, message delivery continues, however overage billing can apply.

**Where:** This change applies to Marketing Cloud Engagement, Marketing Cloud Next Growth, and Advanced editions.

**When:** Meta's charges take effect on October 1, 2026. Salesforce's updated pricing takes effect on November 1, 2026.