Turn marketing emails into interactive two-way conversations. Recipients can now reply directly to your emails and receive real-time answers from an Agentforce agent. Add conversational logic to existing journeys by enabling conversational sender profile. Inbound replies thread automatically to preserve conversation context. When a recipient requests human assistance, the conversation routes to a human rep in the Omni-Channel inbox, who replies directly within the same thread. Get the conversational experience of Marketing Cloud Next on your existing journeys in Marketing Cloud Engagement.
Where: This change applies to Lightning Experience in Salesforce Enterprise and Unlimited editions with Marketing Cloud Engagement+ Edition.