---
schema_version: "1"
id: a19fc5e34f6c5cf109096523ebf7f9fe0e53a7a62dad4dcfba256edaa05017d6
title: Enable Two-Way Conversations for Marketing Cloud Engagement Emails
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mce_conversational_email.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_conversational_email.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 67c048528691b24e11ca0e85f824c912efddc8fe0d2e862c26799ca99938af2d
description: Turn marketing emails into interactive two-way conversations. Recipients can now reply directly to your emails and receive real-time answers from an Agentforce agent. Add conversational logic to existing journeys by enabling conversational sender profile. Inbound replies thread automatically to preserve conversation context. When a recipient requests human assistance, the conversation routes to a human rep in the Omni-Channel inbox, who replies directly within the same thread. Get the conversational experience of Marketing Cloud Next on your existing journeys in Marketing Cloud Engagement.
products:
  - Cross Cloud
release: "264"
---
# Enable Two-Way Conversations for Marketing Cloud Engagement Emails

Turn marketing emails into interactive two-way conversations. Recipients can now reply directly to your emails and receive real-time answers from an Agentforce agent. Add conversational logic to existing journeys by enabling conversational sender profile. Inbound replies thread automatically to preserve conversation context. When a recipient requests human assistance, the conversation routes to a human rep in the Omni-Channel inbox, who replies directly within the same thread. Get the conversational experience of Marketing Cloud Next on your existing journeys in Marketing Cloud Engagement.

**Where:** This change applies to Lightning Experience in Salesforce Enterprise and Unlimited editions with Marketing Cloud Engagement+ Edition.