Marketing Intelligence

Marketing Intelligence is a data and analytics platform that unifies marketing performance data and measures ROI across channels. In Winter ’27, we added more automation and visibility with expanded data ingestion, historical backfill, pipeline and connection monitoring, data validation, and AI-guided recommendations to improve campaign performance.

• Data Management
  Gain more control over your marketing data with expanded ingestion options, automated historical backfill, stronger health monitoring, and faster validation tools. These updates help you connect more sources, keep data current, spot pipeline issues earlier, and confirm that ingested data is ready for reporting.
• Budget Reallocation in Marketing Intelligence
  Analyze campaign performance and get AI-powered recommendations for reallocating your daily budget. These insights help you optimize spending based on your campaign goals.