---
schema_version: "1"
id: 9fb6311b5c24621d2377923cff6d3e01930200f7b6a5e5da01a3f1084c0f34a7
title: Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mc_mi_marketing_intelligence.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_marketing_intelligence.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c660df6cbb19751055af2492ba8f71a69685805971990e24aa2fd70528d16e47
description: Marketing Intelligence is a data and analytics platform that unifies marketing performance data and measures ROI across channels. In Winter ’27, we added more automation and visibility with expanded data ingestion, historical backfill, pipeline and connection monitoring, data validation, and AI-guided recommendations to improve campaign performance.
products:
  - Cross Cloud
release: "264"
---
# Marketing Intelligence

Marketing Intelligence is a data and analytics platform that unifies marketing performance data and measures ROI across channels. In Winter ’27, we added more automation and visibility with expanded data ingestion, historical backfill, pipeline and connection monitoring, data validation, and AI-guided recommendations to improve campaign performance.

- **[Data Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_data_management.htm&release=264.0.0&type=5)**  
    Gain more control over your marketing data with expanded ingestion options, automated historical backfill, stronger health monitoring, and faster validation tools. These updates help you connect more sources, keep data current, spot pipeline issues earlier, and confirm that ingested data is ready for reporting.
- **[Budget Reallocation in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_analytics_insights.htm&release=264.0.0&type=5)**  
    Analyze campaign performance and get AI-powered recommendations for reallocating your daily budget. These insights help you optimize spending based on your campaign goals.

## Marketing Intelligence Release Note Changes by Month

We made these additions and changes to published release notes.

### October 2026

- [Get Data-Driven Recommendations for Campaign Performance (Beta)](https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_campaign_performance.htm&release=264.0.0&type=5 "Use Budget Reallocation in Marketing Intelligence to analyze your campaign performance and get AI-powered recommendations for reallocating your daily budget. Set a target metric, select your campaigns, and apply the recommendations you want.") (Added the week of October 18th, 2026)

### August 2026

- No changes since the initial publication.